Marketing science - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing science? On this page you'll find 1857 study documents about Marketing science.
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Test Bank for Information Technology for Management, 12th Edition by Efraim Turban
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Test Bank for Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability, 12th Edition 12e by Efraim Turban, Carol Pollard, Gregory Wood. Full Chapters test bank are included - Chapter 1 to 14 
 
CHAPTER 1: Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally 
Introduction 
1.1 Doing Business in the On-Demand and Sharing Economies 
1.2 Business Process Improvement and Competition 
1...
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200-101 Facebook Blueprint Certified Marketing Science Questions And Correct Answers Latest Version 2024
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200-101 Facebook Blueprint Certified Marketing Science Questions And Correct Answers Latest Version 2024
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WGU Digital Marketing Science - D378 exam questions with correct answers with complete A+solution 2024/2025
- Exam (elaborations) • 18 pages • 2024
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WGU Digital Marketing Science - D378 exam questions with correct answers with complete A+solution 2024/2025
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Samenvatting Selling & Sales Management 10th and 7 articles- 1ZM60 Selling New Products (1ZM60)
- Summary • 51 pages • 2023
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This summary contains all chapters of 'Selling and sales management' en de 7 artikele: 
- Barry, J., & Gironda, J. T. (2019). 
Operationalizing thought leadership for 
online B2B marketing. Industrial 
Marketing Management. 
- Ernst, H., Hoyer, W. D., & Rübsaamen, 
C. (2010). Sales, marketing, and 
research-and-development cooperation 
across new product development 
stages: implications for success. Journal 
of Marketing, 74(5), 80-92 
- DiBenedetto (1999). Identifying the Key 
Success Fact...
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MBA - 706 Darrat (Exam 1)
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MBA - 706 Darrat (Exam 1) questions and answers 
Marketing - ANSWER-identifying and meeting human and social needs in a way 
that harmonizes with the goals of the organization 
Marketing Management - ANSWER-the art and science of choosing target 
markets and getting, keeping, and growing customers through creating, 
delivering, and communicating superior customer value 
Goods - ANSWER-Physical goods constitute the bulk of most countries' 
production and marketing efforts 
Services - ANSWER-As ...
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Straighterline Business Stats Final Exam Questions and Answers Rated A+
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Straighterline Business Stats Final Exam 
Questions and Answers Rated A+ 
 
The main purpose of descriptive statistics is to Summarize data in a useful and informative 
manner 
 
Which word is NOT part of the definition of descriptive statistics? Predicting 
 
A marketing class of 50 students evaluated the instructor using the following scale: superior, 
good, average, poor, and inferior. The descriptive summary showed the following survey results: 
2% superior, 8% good, 45% average, 45% poor, a...
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Summary articles week 5 Managing Customer Experience and Value
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Summary of the 3 articles of week 5 of MCEV, for RUG-students. 
The summarized articles are: 
Pansari, A. and V. Kumar (2017), Customer engagement: the construct, antecedents, and consequences, Journal of the Academy of Marketing Science, 45 (3), 294-311. 
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266. 
Beckers, S. F. M.,...
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SSI Instructor Training Course Review [SSI ITC] EXAM QUESTIONS AND ANSWERS 2024/2025.
- Exam (elaborations) • 41 pages • 2024
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SSI Instructor Training Course Review [SSI ITC] EXAM QUESTIONS AND ANSWERS 2024/2025. 
[Advanced Adventurer] Pool/confined water sessions are: 
A. Only required for Junior Advanced Adventurer students 
B. Recommended, but not required 
C. Required before all Adventure Dives 
D. Required before any Dedicated Equipment Specialty 
Adventure Dive - CORRECT ANSWER D. Required 
before any Dedicated Equipment Specialty Adventure 
Dive 
Which of the following applies to the Acquisition phase? 
A. Positi...
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WGU D491 Introduction to Analytics Actual Questions and Answers 100% Correct What is Data analytics? -The process of encrypting data to keep it secure -The process of storing data in a secure location for future use -The process of analyzing data to ext
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WGU D491 Introduction to Analytics Actual Questions and Answers 100% Correct 
 
 
What is Data analytics? 
-The process of encrypting data to keep it secure 
-The process of storing data in a secure location for future use 
-The process of analyzing data to extract insights 
-The process of collecting data from various sources Ans- The process of analyzing data to extract insights. (Data analytics involves analyzing data to extract insights and inform decision-making. This includes using vario...
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WGU Digital Marketing Science - D378 Questions & 100% Verified Correct Answers with complete solutions (Latest update 2024 2025
- Exam (elaborations) • 18 pages • 2024
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WGU Digital Marketing Science - D378 Questions & 100% Verified Correct Answers with complete solutions (Latest update 2024 2025
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