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200-101 Facebook Blueprint Certified Marketing Science Questions And Correct Answers Latest Version 2024 $14.99   Add to cart

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200-101 Facebook Blueprint Certified Marketing Science Questions And Correct Answers Latest Version 2024

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200-101 Facebook Blueprint Certified Marketing Science Questions And Correct Answers Latest Version 2024

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  • September 26, 2024
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  • 200-101 Facebook Blueprint Certified
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200-101 Facebook Blueprint Certified
Marketing Science Questions And Correct
Answers Latest Version 2024

SMART goals Answer: specific, measurable, achievable, relevant and time-bound



Median Analysis Answer: Analyze the Data with and Without Outliers



weighted avg Answer: Down Weigh Outliers



trimmed mean Answer: the mean that results from trimming away (or discarding) a fixed
percentage of the extreme observations



Winsorized mean Answer: modifies data points with a certain percentile value from each end



KPIs Answer: After a Goal is created, what's next?



KPI Answer: A statistical measure of how well a company is doing in a certain area.



Secondary KPI Answer: How well the business is performing



Primary KPI Answer: Linked to the ultimate business goal



Metrics Answer: Makes a KPI measurable with data. Can be a % or a number

,True Answer: T/F: All KPIs are metrics, but not all metrics are KPIs



proxy metrics Answer: An approximate measure of information used when direct, concrete
information is unavailable.



Action Answer: Activity that happens on your ad or as a result of your ad



Actions FB can measure Answer: Link Clicks

Outbound Links

Post Engagement

Video Views

Website Conversions

Website Leads

Mobile App Installs/Purchases

Offline Conversions



Conversions API Answer: Share data directly from your server, rather than through a browser



App Events API vs Facebook SDK Answer: With the App Events API, you can send app events for
measurement, targeting and optimization, without necessarily having to update or add app code, which
may be necessary when you implement the Facebook SDK



Delivery optimizations



Campaign objectives



Ad structure budget Answer: Independent Variables Examples

,Dependent Variables Answer: Results

Reach

Impressions

Cost per result

Sales

Avg Transaction Size

New Customer Lead



Specific

Measureable

Aligned with Business Goal Answer: Type of variables to use



Median Analysis



Weighted Avg



Trimmed Mean



Winsorized Mean



Remove Them (with caution) Answer: 5 Ways to Treat Outliers



Trimmed Mean Answer: The mean of the data values left after "trimming" a specified percentage of
the smallest and largest data values from the data set

, Winsorized Mean Answer: Replaces the extreme observations with a data point closer to other
values in the set. Data is modified not trimmed.



Statistical Outputs Answer: Help you interpret the results of your analysis. Almost every output has
a validation metric.



Validation metrics Answer: Measure the quality of your analysis



Name the measures of central tendency Answer: mean, median, mode



Median Answer: The middle of the dataset. Use when data set is noisy and has a significant number
of outliers



Mean Answer: The average data output. faster than other measures. outliers can affect it.



Mode Answer: The most common output data. Best used for interval data like customer satisfaction
scores.



Standard deviation Answer: the square root of the variance and provides a measure of the
standard, or average, distance from the mean



low standard deviation Answer: Data is tightly clustered around the mean of the data set



High standard deviation Answer: values are very spread out over a wider range



Name 7 Summary Statistics Answer: Median

Medium

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