Lecture - Study guides, Class notes & Summaries

This summary covers all the material for the Brand Management (328032-M-6) course and exam (2023). Including detailed examples and notes from the Interactive Lectures + Practice Exam Questions!

This guide travels through all the lecture material, week by week, in a clear and structured way. This lecture guide is an amendment to the one already posted - as the 1st Year BA Programme changed in 2023-24. Allowing you to understand all the basic knowledge of the European Integration and Democracy Course from European Studies BA. For the exam, this is especially useful, due to the fact it is multiple choice and based off of factual recall from the lectures.

Lecture summary from the course Marketing Strategy. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! Compared to last year, some sessions are in different order, or some content is a little extra for you this year, but might come in handy. Good luck!! (It does not include guest lecture content for copyright reasons.)

PM for DISCOUNT :) Following this summary, which includes all lecture slides / notes, and book notes, helped me achieve an 8,5 grade in my final examination. As a perfectionist and organization maniac, I could not cope without a structured summary, and I wanted to share it with other students as well. The summary is pretty recent, so do not hesitate to check it out! Good luck on your exams. Please leave a positive rating if satisfied ! :)

This document includes all the slides from lectures and EVERYTHING what the lecturer said in the lecture commenting on the content of the slides, all examples he gave etc. (I watched the video lectures and transcribed everything he said which took a long time but was very useful to have a full summary before the exam). Having this summary you don't have to spend tons of hours as I did to rewatch the lectures. It has lots of pages because I didn't reduce the size of slides. I got 8.9 from the ex...

This summary contains all information of the lectures and research papers of the following authors; Nass & Moon, 2000 Gambino et al., 2020 Lombard & Xu, 2021 Xu & Liao, 2020 Sundar, Jia, Waddell, & Huang, 2015 Ellison & Vitak, 2015 Waytz & Gray, 2018 Appel et al., 2020 Stoycheff, Liu, Wibowo, & Nanni, 2017 Valkenburg, 2022 Cumiskey & Ling, 2015 Nowak & Fox, 2018 Van Pinxteren et al., 2020 Ferrara, Varol, Davis, Menczer, & Flammini, 2016 Hoy, 2018 Maréchal, 2016 Yee & Bailens...

This document includes the notes of ALL lectures, including several highlighted points which are important for the exam. Important terms and authors are easy to find with the use of different colors. Summaries of ALL articles from week 1-7 are included. This is everything you need for the exam!

This summary covers all the material for the Marketing Channel Management (328244-M-6) course and exam (2023). Including detailed notes from the Interactive Lectures and Web Clips + Practice Exam Questions!

This is a summary of the course HR Analytics. I passed the course with an 8.1. I read all the articles and books and attended all the lectures. Based on all this information, the summary was created. Furthermore, I included a glossary to find information more easily during the exam.

This document contains a summary of all the lectures provided by the VU for the course Cross Cultural Marketing (E_IBA1_CCM). The important concepts are shown in (colored) bold. The document also shows illustrations and pictures of important concepts, to paint a clearer picture. Goodluck with studying!