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BA 101 Class Notes Understanding Business (Ch 2)
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In-depth notes for BA 101 Class 2/Chapter 2. Includes definitions/examples of important terms, summary box for the chapter's most important content and a set of study questions for the chapter.
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Summary
business model canvas
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The business model describes the way in which an enterprise creates, distributes and capture value. These three elements: the creation of value, the distribution of that value creation and value capture are the very essence of any business. No there is no business if value is not captured, to capture value you must first create it and distribute it.
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