WGU D077 (WGUD077)
Western Governers University
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WGU D077 Concepts in Marketing, Sales, and Customer Contact Questions and Answers | Already Graded A+| Updated| 2023|2024
- Exam (elaborations) • 78 pages • 2023
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WGU D077 Concepts in Marketing, Sales, and Customer 
Contact Questions and Answers | Already Graded A+| 
Updated| 2023|2024 
A/B testing A marketing experiment where two variants of a campaign are tested to 
see which one is most effective 
Accommodation Style of handling conflict focused on empathy over self-interest 
Adaptive selling Using social styles to customize a sales approach to the specific customer 
administered vertical marketing system Cooperation between levels of a distribution 
c...
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WGU D077 Concepts in Marketing, Sales, and Customer Contact Exam Questions and Answers | Already Graded A+| Updated| 2023|2024
- Exam (elaborations) • 30 pages • 2023
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WGU D077 Concepts in Marketing, Sales, and Customer Contact 
Exam Questions and Answers | Already Graded A+| Updated| 
2023|2024 
TIna worked with a packaging company, Company X, to create a new method for 
processing mixed paper waste into recyclable product for resale. Another packaging 
company, Company Y, a competitor of Company X, has also approached and offered to 
help Ana develop recyclable product for resale. 
Ana knows that helping Company Y will automatically reveal the newly 
learned...
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WGU D077 - Cohort 2 Questions and Answers | Already Graded A+| Updated| 2023|2024
- Exam (elaborations) • 28 pages • 2023
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WGU D077 - Cohort 2 Questions and Answers | Already 
Graded A+| Updated| 2023|2024 
Quantitative Data - * Numerical data 
Qualitative Data - * Descriptive data 
Primary Market Research - * First hand data direct from source 
-- Interviews 
-- Questionnaires 
-- Surveys 
-- Mystery shopping 
-- Product Tests 
-- Focus groups 
Secondary Market Research - * Data collected from other sources 
-- Sales reports 
-- Trade associations 
-- Census data 
-- Websites 
-- Previous market research 
-- Co...
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WGU D077 Concepts in Marketing, Sales, and Customer Contact Questions and Answers | Already Graded A+| Updated| 2023|2024
- Exam (elaborations) • 31 pages • 2023
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- $12.49
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D077 Concepts in Marketing, Sales, and Customer 
Contact Questions and Answers | Already 
Graded A+| Updated| 2023|2024 
Tina worked with a packaging company, Company X, to create a new method for processing 
mixed paper waste into recyclable product for resale. Another packaging company, Company 
Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable 
product for resale. 
Ana knows that helping Company Y will automatically reveal the newly learned technique...
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Concepts in Marketing, Sales, and Customer Contact - D077 Questions and Answers | Already Graded A+| Updated| 2023|2024
- Exam (elaborations) • 35 pages • 2023
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- $14.49
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Concepts in Marketing, Sales, and Customer Contact - 
D077 Questions and Answers | Already 
Graded A+| Updated| 2023|2024 
A/B testing A marketing experiment where two variants of a campaign are tested to 
see which one is most effective 
Accommodation Style of handling conflict focused on empathy over self-interest 
Adaptive selling Using social styles to customize a sales approach to the specific customer 
Administered Vertical Marketing System Cooperation between levels of a 
distribution cha...
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WGU D077 BUNDLED EXAM ELABORATIONS LATEST UPDATE 2023|2024 RATED A+
- Package deal • 9 items • 2023
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WGU D077 BUNDLED EXAM ELABORATIONS LATEST UPDATE 2023|2024 RATED A+
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WGU D077 Unit 4 Concepts in Marketing, Sales, and Customer Contact Questions and Answers | Already Graded A+| Updated| 2023|2024
- Exam (elaborations) • 38 pages • 2023
- Available in package deal
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WGU D077 Unit 4 Concepts in Marketing, Sales, and 
Customer Contact Questions and Answers | Already 
Graded A+| Updated| 2023|2024 
Which scenario represents personal selling? 
- The marketing department uses the four Ps to determine the brand message. 
- A customer orders a product online using a website. 
- A customer goes to a pet store and discusses the best type of turtle food with a 
salesperson. 
- The marketing team collaborates with the sales organization to develop appropriate 
tools f...
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WGU D077 Questions and Answers | Already Graded A+| Updated| 2023|2024
- Exam (elaborations) • 22 pages • 2023
- Available in package deal
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WGU D077 Questions and Answers | Already 
Graded A+| Updated| 2023|2024 
The role of marketing in a firm's business strategy. The role of the company's marketing 
department is to ensure that the company and its products provide value to the customers it 
wants to attract. 
Name the 6 steps in the sales process Prospecting and Qualifying 
Approaching customers 
Presenting and demonstrating the product 
Handling objections 
Closing 
Following up 
Product Life Cycle Introductory: Low sales, Litt...
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WGU D077 Pre-Assessment Questions and Answers | Already Graded A+| Updated| 2023|202
- Exam (elaborations) • 18 pages • 2023
- Available in package deal
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WGU D077 Pre-Assessment Questions and 
Answers | Already Graded A+| Updated| 
2023|2024 
What uncontrollable marketing element provides user input as to how the company 
delivers upon its value proposition? - Consumer feedback 
Which controllable marketing function should a company use to achieve its firm- 
level goals and to satisfy the target customers' needs and wants? - product 
Which controllable element is included in the marketing mix? - prodcut 
A marketer introduces a tutorial video fe...
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WGU D077 Module 1(lessons 1-6) Questions and Answers | Already Graded A+| Updated| 2023|2024
- Exam (elaborations) • 6 pages • 2023
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WGU D077 Module 1(lessons 1-6) Questions and 
Answers | Already Graded A+| Updated| 
2023|2024 
marketing - business function that identifies, satisfies and retains customers through 
a set of activities related to creating, communicating, delivering and exchanging 
offerings that have value to the customer 
Purpose of Marketing - sell a company's products/services - communicate the value 
of product/service - communicate with customers and address their wants and needs 
Marketing function - de...
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