News Reporting and Writing: Chapter 8 Questions With Complete Solutions
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Report writing
Institution
Report Writing
News Reporting and Writing: Chapter 8
Questions With Complete Solutions
what to remember when writing a lead 1. always check names
2. keep the lead to fewer than 25 words
3. attribute opinion
4. find out the who, what, where, when, why, and how
5. tell readers what the news means to them
6. ...
News Reporting and Writing: Chapter 8
Questions With Complete Solutions
what to remember when writing a lead 1. always check names
2. keep the lead to fewer than 25 words
3. attribute opinion
4. find out the who, what, where, when, why, and how
5. tell readers what the news means to them
6. gather basic information even if it's routine
"you" lead speak directly to readers by using "you"
second-person lead allows the writer to tell readers why they should care
immediate-identification lead one of the most import facts is "who," or the prominence of
the key actor
delayed-identification lead withholds a significant piece of information - usually a
person's name - until the second paragraph
, News Reporting and Writing: Chapter 8
Questions With Complete Solutions
summary lead a lead that provides the briefest possible summary of the major facts of a
story in the first sentence
multiple-element lead a lead that has more than one important or interesting element
sidebar a short article in a newspaper or magazine, typically boxed, placed alongside a
main article, and containing additional or explanatory material
this approach offers the advantage of presenting the information in short, palatable bites
click-through rate the measurement of how many people open stories
danger signals 1. question leads
2. leads that say what might happen or what might have happened
3. leads that overreach
story organization 1. the one-subject story
2. the memo-structure story
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