GEB 3213 Exam 2 Trammel Questions With Complete Solutions
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Course
GEB 3213
Institution
GEB 3213
GEB 3213 Exam 2 Trammel Questions With
Complete Solutions
how many central selling points should you have? three, no more than four
incomplete comparison deliberate vagueness to mislead potential consumers (avoid this)
aim to include guarantees (strengthen claims), enclosures, and testimonials...
GEB 3213 Exam 2 Trammel Questions With
Complete Solutions
how many central selling points should you have? three, no more than four
incomplete comparison deliberate vagueness to mislead potential consumers (avoid this)
aim to include guarantees (strengthen claims), enclosures, and testimonials (another
persuasive strategy)
things to do introduce and create interest, make it action oriented, assert central selling
points, use evidence to convince, watch your language, aim to include guarantees, enclosures,
and testimonials, downplay the prices, and request action
scarcity technique used to show the exclusivity of something
social proof strategy offers the testimonials of people and/or organizations the readers will
respect
, GEB 3213 Exam 2 Trammel Questions With
Complete Solutions
reciprocity approach promises to give something back to the reader in some way, shape,
or form
marketing letters in the US vs. Canada US:
-decrease power distance between the writer and reader (ex: dear friend... [not used in Canada])
-rhetorical appeals focus on nationalism, patriotism, vanity, and aesthetics
Canada:
-does not work to reduce power distance but instead recognizes it
-more formal/less likely to create a friendly relationship
-rhetorical appeals focus more on economics
-avoid emotionally simulating language and focus on safety and convenience to establish
credibility with a reader (not in the US)
basic message writing strategies in the US -direct approach format
-gets to the point in the first sentence to save readers time
-efficiency and time saving = big cultural priorities
, GEB 3213 Exam 2 Trammel Questions With
Complete Solutions
-email is the favored format for internal messages within a company and some internal messages
use a memo format
-messages to stakeholders use a letter format (allows proof to keep on file to increase formality
and professionalism)
-value sincerity and openness
-favors linear thinking
-low context
good letter writing standards in the US clear content, positive tone, and proper format
clear content clear and concise, use active voice and familiar language to lower fog index
positive tone -establishes goodwill with your reader
-techniques: you attitude, positive emphasis, and reader benefits
proper format -types: block letter, modified block, simplified block
-spacing is key for nonverbal impressions
-avoid justified margins; the right margin should be ragged because this will improve readability
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