GEB 3213 Exam 2 Trammell Questions With Complete Solutions
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Course
GEB 3213
Institution
GEB 3213
GEB 3213 Exam 2 Trammell Questions With
Complete Solutions
Be Polite -Be tactful & kind
-Go out of your way
-Respond promptly
Use Bias Free Language -Avoid gender bias
-Racial & ethnic bias
-Eliminate age references unless relevant
-Downplay references to disabilities
I-Introduce & arouse interest in the product (Initial selling point, what makes product superior)
D- Create desire for product (Use specific evidence, don't give too many facts, aim to include
guarantees, downplay price)
A- Request Action (Request audience to act on your proposal, add incentives, use emotional &
self esteem appeals)
*2 other objectives = bring up central selling point in the beginning of the document & take a
unique approach.*
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