MGT 103 Questions And Answers
Requirements for marketing to occur 1. two or more parties with unsatisfied needs
2. desire and ability to have their needs satisfied
3. a way for the parties to communicate
4. something to exchange
market people with both the desire and ability to buy a specific ...
3. developing favorable long-term perceptions of the organization and its offerings -->
so that buyers will choose them in the marketplace
societal marketing concept the view that organizations should satisfy the needs of
consumers in a way that provides for societys well-being
product good, service, or idea consisting of a bundle of tangible and intangible attributes
that satisfies consumer
, MGT 103 Questions And Answers
The Business Cycle Prosperity, Recession, Recovery, Depression, Inflation
Consumer Behavior Reflects the totality of consumers'
decisions with respect to the ACQUISITION,
CONSUMPTION and DISPOSITION of goods, services, activities and ideas by (human)
decision-making units over time
-Combinations of people may be involved in a purchase
-Different People may play different roles (Buyer/End User/Influencer )
Consumer Decision Making Process 1. Problem Recognition
2. Information Search (Internal and External Search)
3. Evaluation of Alternatives
4. Purchase
5. Post-Purchase Evaluation
Brand the emotional
connection people have with
your business or product,
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