Telus Rater Exam Questions With Solutions 100% Solved
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Course
Telus
Institution
Telus
Telus Rater Exam Questions With Solutions
100% Solved
Nearby Intent An ad that offers the user an approximate solution or something that usually
goes with the queried item.
Only Topical Connection An ad might offer something that is topically related to the
query, but does not address the n...
Telus Rater Exam Questions With Solutions
100% Solved
Nearby Intent An ad that offers the user an approximate solution or something that usually
goes with the queried item.
Only Topical Connection An ad might offer something that is topically related to the
query, but does not address the nearby intent at all
Substitutability An ad might offer the user a product or service that is not exactly what the
user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge
freezer] might show up. When the ad presents a product or service that has some difference to
the queried one, you will have to carefully assess how well the advertised product or service is
connected to the user's original query.
Reasonable Substitute When the user indicates that they want a certain product / service
from a certain brand or provider, and the ad appears to offer the same or a very similar product /
service from a different brand, provider or competitor, you should generally consider this as a
reasonable substitute / alternative to the queried product / service.
, Telus Rater Exam Questions With Solutions
100% Solved
Radically Different Alternative/Substitute An ad might offer a very different alternative
that would address the user's needs. For example, for a query [disposable straws], an ad might
offer [stainless steel straws] which are reusable. Both of these items address the user's needs for
straws in very different ways.
While some users might possibly become interested in stainless steel alternatives for their query,
most users would not consider stainless steel straws as reasonable alternatives to [disposable
straws], and these two items would not be considered interchangeable.
Classifier: Topical Content The main content of the page is primarily focused on a single
topic or a small number of topics.
Additional secondary, minor, or sidebar topics are okay, as long as the page is mostly about one
or a few topics.
Classifier: Diverse Content The main content of the page is divided among several or
many different topics.
Classifier: Fictional Content The main content of the page consists of fictional (non-real)
material.
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