MAN 320F Exam 2 questions with solutions 100% correct
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Course
MAN 320F
Institution
MAN 320F
MAN 320F Exam 2 questions with solutions
100% correct
What is the blue ocean strategy go where the profits and growth are and where the
competition isn't
Technology and Globation -info on products and prices will be immediately available
-meaning accelerated commoditization (when brands beco...
MAN 320F Exam 2 questions with solutions
100% correct
What is the blue ocean strategy go where the profits and growth are and where the
competition isn't
Technology and Globation -info on products and prices will be immediately available
-meaning accelerated commoditization (when brands become more similar, people buy on price)
-Therefore, niche markets and monopolies quickly dissapear
Products and services introduced recently -Iphone in 2007 (1 billion units have been sold)
-Ipad in 2008 (450 million units)
-Instagram in 2010 (850 million units)
Things about the IPod that are important -a blue ocean strategy
-looked beyond the "tradition" customer (looked at non-customers who refused the IPod but had
other means of listening to digital music, also looked at non-customers who had never
considered an IPod or other forms of digital music)
, MAN 320F Exam 2 questions with solutions
100% correct
What does blue ocean mean? -create new group of consumers, don't take away from a
swindling group
-create an industry not in existence today
-most blue oceans are created from within a red ocean by expanding existing industry boundaries
what are the two main reasons why a venture capitalist will NOT invest in a deal? 1)
management team (they do not believe in them)
2) the do not see a potential return on investment
What are two successful Austin companies Whole Foods and Dell Computer
What are the six key success factors? market opportunity X 6
Red Ocean Strategy vs. Blue Ocean Strategy red ocean- compete in existing market space,
beat the competition, exploit existing demand, make the value/cost trade off, align the whole
system of a firm's activities with its strategic choice of differentiation or low cost
, MAN 320F Exam 2 questions with solutions
100% correct
blue ocean- create uncontested market space, make the competition irrelevant, create and capture
new demand, break the value/cost trade off, align the whole system of a firm's activities in
pursuit of differentiation and low cost
Some questions to raise with Cirque du Solei -is it a real circus after all they have
eliminated?
-is it theatre? If so then what genre?
-is is a little of all of the genres and non of any of the genres all at once?
-what industry does it fall into?
-why do they compete with?
Winning strategic approaches for Cirque du Solei -involves value innovation, value (cost,
utility, and price position), creation and innovation
-reduce the cost and increase the value for buyers
-break the value cost trade-off, add value and reduce cost by enhancing a limited set of key
factors and reducing or eliminating all other "traditional" factors
Strategic thinking at toyota -first to introduce a commercial hybrid car in 1997
, MAN 320F Exam 2 questions with solutions
100% correct
-gas averaging $1.10 a gallon
-only 300 sold in first year vs. 11 million by 2017
-today, toyota market leader
-strategic thinking took place because theirs a rising demand for energy and they saw there was a
limited supply
What is strategy -a strategy is a long term plan for success
-strategy is concerned with deciding what business ventures to take
- ***a sustainable competitive advantage over long term***
strategic plan a comprehensive plan that identifies the critical direction and guides the
allocation of resources of an entire organization
What is the broad environment consist of? socio-cultural forces, technological forces,
economic forces, political/legal forces
What are some major sociocultural issues/forces in the US -roles and policies of
government
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