Exam (elaborations)
MKT 4500 Exam 2 Test Questions and Correct Answers
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Consumer Behavior consists of 6 factors, including: 1. Personal 2. Situational 3. Marketing 4. External 5. Social 6. Psychological Personal factors of Consumer behavior: -Demographics: age, gender, marital status, income -Perceptions: selecting, interpreting, organizing info -Psychographics: Activ...
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