Comprehensive MKTG 4500 Q&A Bundle

Key Success Factorsassets and competencies that are required to compete successfully in a particular market What are the key success factors in Markstrat?1) Accurately predicting demand 2) Calibrating the marketing mix for maximum impact 3) Allocating the sales force efficiently Brand EquityThe "...

Customer Loyalty willingness to continue patronizing firm over the long run Why is building loyalty beneficial for a firm? -retaining "right" customers" -customer loyalty helps beyond purchasing behavior *preference *liking *future intentions *referring other customers -will contribute to the gr...

E-commerce sites should have - easy to follow navigation - good images of products - fast loading times - theme and approach that is appealing to target customers - shopping cart, search bar, sign in, all conveniently placed and easy to use - contact information - special offers - payment opt...

Consumer Behavior consists of 6 factors, including: 1. Personal 2. Situational 3. Marketing 4. External 5. Social 6. Psychological Personal factors of Consumer behavior: -Demographics: age, gender, marital status, income -Perceptions: selecting, interpreting, organizing info -Psychographics: Activi...

Personalization Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority...

True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience. False True or false? When possible, you should try and use extensive vocabulary in your writing. False, extensive vocabulary makes you appear less credible and confident. ...

What is Sell-Through?The percentage of a product's purchase quantity that are sold at full price. Value is what you ___ for what you ____.Value is what you get for what you pay. What is the value equation?*Value = (Product Quality * Customer Experience) / Price What are the factors of product qu...

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action Content Strategy deals with the planning aspects of managing co...

Marketers can use a responsive email template to create emails that will adjust based on what? the size of the screen they are viewed on Emerson receives one email a week from a photography equipment store advertising its sales for that week. However, he only clicks the link in the email to browse ...

3 phases to the marketing development path Mass Communication Database Marketing Integrated Marketing Database Marketing Form of direct response marketing that uses customer data to personalize the communication to promote products and services Supported by statistical models Predicts and attempts ...

d. Email marketing presents a small but very reliable ROI. The estimated ROI is 4300% Which of the following is NOT true about email marketing? a. Email marketing plays a big role in mobile marketing. b. Most marketers are planning to increase spending on email marketing. c. Email marketing methods ...

Social media conversation and interaction between people online; includes information, photos, and videos Content is generated as a conversation, with all participants able to upload, discuss, edit, or rate Influencer marketing strategy to develop awareness of content Successful influencer market...

Media Plan Development Process Market Analysis > Establishment of media objectives > Media strategy development and implementation > Evaluation and follow-up Media Index number index number is considered a good indicator of the potential of the market. An index number over 100 means use of...

What is the largest social media platform? Facebook, followed by Influencer marketing The use of people who are regarded as authorities in their field to help distribute brand content Aspects of successful influencer marketing Know your audience, set clear goals, identify success metrics, don't ...