Global Entrepreneurship and Business Pre-master cours, Book chapters: 1 t/m 5 + 7,8,9
SUMMARY Global Entrepreneurship & Business (GEB) pre-master Business Administration
✅ Global Entrepreneurship & Business Summary 2021 - All lectures & Book chapters! ✅
All for this textbook (6)
Written for
Universiteit Twente (UT)
Premaster Business Administration
Global Entrepreneurship and Business
All documents for this subject (3)
1
review
By: sophienijhuys • 1 year ago
Seller
Follow
maximekooistra
Reviews received
Content preview
Summary GEB
Lectures
Lecture 1 Who is the entrepreneur?
Different perspective of entrepreneurship
• The economic perspective: buying something and selling it for more
Schumpeter: creative destruction: entrepreneur is innovator, combines existing things and
creates new opportunities
• The social-psychological tradition: identify the entrepreneur, and the environment has also a
big impact ‘personal profile’, studies failed to identify “the entrepreneur” out of the mass
• The emerge tradition: process of venture formation including formal policy, administrative
structure and goals. behavioural patterns are an important aspect
• The opportunity tradition: discovery, evaluation and exploitation of opportunities
discovery or creating?
venture capital investors often consider the role of the entrepreneur as more important than the
business idea.
types of entrepreneurs:
- novice: no entrepreneurial experience
- habitual: having entrepreneurial experience
- serial: creating ventures on a regular basis
- portfolio: owning several organizations simultaneously
- hybrid: employed and business-owner at the same time
- nascent entrepreneur: in the process of becoming an entrepreneur
- Intrapreneur: acting as entrepreneur within organization
(you can be more than one type)
born perspective: entrepreneurs are ‘special’ individuals, character traits:
- entrepreneurs often have parents who are also involved in entrepreneurial activities →
influence of genes
- positive influence of prenatal testosterone on entrepreneurship intention (Bönte)
Made perspective: social demographic environment is crucial
o age,
o work experience,
o education (entrepreneurship courses seem to have a positive impact)
What are the elements of entrepreneurship:
1. individual
2. organization
3. process
4. environment
Lecture 2 Opportunities
criteria for a valid opportunity
1. anchored: bound to product/service/experience that creates value for others
2. attractive: willing to pay
3. at the right time and place: environment is mature enough
4. capable of being done: practically feasible
Discovery view: opportunities are out there, be alert!
Creation view: creates the opportunity himself
, Opportunity evaluations:
▪ product
▪ market
▪ industry
▪ people
▪ money
Venture Capital decisions criteria:
entrepreneur’s personality
entrepreneur’s experience
characteristics product/service
characteristics market
financial considerations
❖ product can be protected
❖ product enjoys market acceptance
❖ developed to the point of a functioning prototype
❖ product may be described as ‘high tech’
o top management team
o market and market growth
o product
o risk
o returns
o exit
o deal
o strategy
o customer
o competition
Creating trust:
• website
• social media accounts and regular updates
• founding official company
• establishing an advisory board
• testimonials
• trademarks or patents
• investing own money
• creating prototype
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller maximekooistra. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.83. You're not tied to anything after your purchase.
