100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
Masters level Internationalization of The English Tea Shop using competitive strategy, external business environment, Porter's, entry mode analysis$63.89
Add to cart
Strategic analysis for Market entry: English Tea Shop
Case
Masters level Internationalization of The English Tea Shop using competitive strategy, external business environment, Porter's, entry mode analysis
30 views 0 purchase
Course
Strategic analysis for Market entry: English Tea Shop
Institution
Canterbury Christ Church University
Masters level at Distinction grade awarded. You can use any example using your research. Internationalization of The English Tea Shop using competitive strategy, external business environment, Porter's, entry mode analysis and other factors.
'We have authentic provenance from farm to cup. Celebrating Sri Lankan tea
industry. Core.'
The English Tea Shop was launched in 2010 and serves 50 markets globally.
Supplies sustainable and ethical artisan teas, blends and packs it at the facility it owns
in Sri Lanka.
350 million tea bags sold annually.
Ranges of 100% organic teas distributed through high-end outlets: Selfridges,
Debenhams, The Grange Hotel, Strand Palace and Wesley (Ogleby, 2017).
Now the brand source organic teas, herbs, flowers, fruits and spices from small organic farmers
in 20 countries. A variety of 400 different packs created in a manufacturing facility in Colombo,
Sri Lanka, then ship to 50 other countries (ibid). The company employ 400 people in its owned
factory in Colombo, headquarters are based in London and offices in the United States (Nair,
2018).
• ‘Love, Care, Change’
Is the initiative and manifesting value sharing; putting employees and suppliers’ livelihoods
first. Providing financial and community enterprises enhancing farmers and the factory workers
lives (Nair, 2018).
English Tea Shop has achieved an average year-on-year growth of more than 20% since its
founding in 2010. The customer segment has evolved, in addition to its rise from humble selling
at independent retailers and hotels to multinational organisations (Tea and Coffee Trade
Journal, 2018).
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller phillipshannon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $63.89. You're not tied to anything after your purchase.
