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Summary MKTCB574 Comp2 Mod5 Reflection.doc Comp 2/Module 5 - Reflection University of Phoenix MKTCB/574: Marketing Social, Mobile, And Analytics Comp 2/Module 5 “ Reflection This year has seen some of the greatest challenges in recent history with the pand$4.99
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Summary MKTCB574 Comp2 Mod5 Reflection.doc Comp 2/Module 5 - Reflection University of Phoenix MKTCB/574: Marketing Social, Mobile, And Analytics Comp 2/Module 5 “ Reflection This year has seen some of the greatest challenges in recent history with the pand
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MKTCB574 Comp2 Mod5 R Comp 2/Module 5 - Reflection University of Phoenix MKTCB/574: Marketing Social, Mobile, And Analytics Comp 2/Module 5 “ Reflection This year has seen some of the greatest challenges in recent history with the pandemic. On top of the worldwide pandemic topic has also b...
mktcb574 comp2 mod5 reflectiondoc comp 2module 5 reflection university of phoenix mktcb574 marketing social
and analytics comp 2module 5 “ reflection this year has seen some of th
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Comp 2/Module 5 - Reflection
University of Phoenix
MKTCB/574: Marketing Social, Mobile, And Analytics
, 2
Comp 2/Module 5 – Reflection
This year has seen some of the greatest challenges in recent history with the pandemic.
On top of the worldwide pandemic topic has also been several other topics dominating the news
such as the presidential election, social justice reform, and the role big tech companies have
played in all of it. Ghaffary and Del Ray (2020) explain how congressional action may be
reached on the actions and dominance of the top four technology companies: Amazon, Apple,
Facebook, and Google. At the center of the issue is the ethical and legal considerations on how
these companies control the flow of information and marketing through their respective domains.
Many ethical and legal issues have stemmed from this including price-fixing, monopolistic
behavior, anti-trust, and collusion (Ghaffary & Del Ray, 2020).
Impact to Younger Generations
Children interact with social media at a younger age than ever before. Even my own 2-
year-old son has a tablet to play toddler games and watch baby shark videos. This makes
children far more susceptible to advertisements and data mining. Children do not understand the
implications of sharing information or clicking on links through social media marketing and can
easily fall prey to less than reputable marketing efforts or even legitimate ones intended for adult
audiences. This is where the need for parental controls comes in, but it is not fool proof. That is
why cases of kids accidently spending exorbitant amounts of money in apps hit the news and the
parents rarely have any recourse. This also means these companies directly control what
information is placed in front of children in a society more and more reliant on technology
interaction. If you don’t want these marketing activities placed in front of your child, you must
pay extra for the premium version.
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