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Summary BUSI 600 Case Study 1 Hero Builders.docx BUSI 600 Case Study1 Hero Builders Liberty University BUSI 600-B02 Author Note Randell Farley I have no known conflict of interest to disclose. Correspondence concerning this article should be addressed to
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BUSI 600 Case Study 1 Hero B BUSI 600 Case Study1 Hero Builders Liberty University BUSI 600-B02 Author Note Randell Farley I have no known conflict of interest to disclose. Correspondence concerning this article should be addressed to Randell Farley BUSI 600 Case Study 1 Hero Builders ...
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CASE STUDY 1
BUSI 600 Case Study1 Hero Builders
Liberty University
BUSI 600-B02
Author Note
Randell Farley
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to
Randell Farley
rfarley3@liberty.edu
BUSI 600 Case Study 1 Hero Builders
Question 1: The Types of Studies in the Case
, 2
The case study provides research details in a descriptive reporting format. The researcher
collected data and tried to reveal other market players as well as the main trends
(Schindler,2019). For example, the researcher highlights that Vicale discoveredmany companies
of different sizes worldwide conducting similar business. After the researcher discovered that
Hasbro was the biggest player, they conducted a further studyof the retail environment where
they found; action figures took more aisle space at the toy store (Atmowardoyo, 2018).
Additionally, the research can be classified as a descriptive onesince the researcher highlights the
main people who contributed to making the business idea more successful. After identifying that
current Hero-toys were more relevant and attracted more customers, Vicale further consulted a
lawyer who was the primary agent of definingwhether the business design was more feasible
(Schindler,2019). The lawyer assured them that the brand applied the presidential likeness on
several occasions; thus, making the idea more valid. The researcher further describes that the
enterprise will implement the idea more efficiently since the firm has rapid prototyping
capabilities that can enhancethe provision of custom dolls (Atmowardoyo, 2018). Finally, the
researcher concludes that after implementing the idea, the sales figures continued rising as the
customers realized that the company madeunique prototypes.
Question 2: Evaluation of Hero Builders.com Using the Exhibits
Using Exhibit 1 to 6, Vicale, the President of Hero Builders, formulated a research
process that would contribute to his plan of venturing into Hero villain action figures. The
research process's primary dependent variable was on selecting the best growth strategy that
would helpthe company grow (Schindler,2019). To ensure that the company grew as expected,
itpurchased an e-commerce toy company which would be utilized to make dolls of admired
heroes. The independent variable was the incorporation of Vicale and action dolls in the retail
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