Summary
CCME easy summary
- Course
- Institution
Grade 6.5 by learning this summary.
[Show more]
Seller
Follow
aurorevanreeth
Reviews received
Content preview
CCME1. Introduction & Communication of organisations
Corporate communication definition:
The m
anagement function within an organisation (profit or non-profit), which is
responsible for communication processes, that are initiated within the organisation
and trying to promote a sustainable interaction, between the organisation and
groups of the public, in the internal and external e
nvironment.
Corporate communication focuses on the communication of an organisation as a
WHOLE (not only on the products and services) with different public groups.
Corporate communication is managing:
- Corporate identity
- Corporate image
- Corporate reputation
Identity and Image
(in terms of a person)
- Who am I? Current identity
- Who do I want to be? Desired identity
- What do others think of me? Current image
- WHat do I want that others think of me? Desired Image
,Corporate Reputation Management
- The creation of values for stakeholders
- Measured by various methods and organisations in areas such as;
- Emotional appeal
- Products and services
- Vision and leadership
- Financial performance
- Financial performance
- Workplace environment
- Social responsibility
,Identity Structures & Brand policy
Identity structures:
- Monolithic identity
- The company provides each product of service with an identical name
and identity
- Umbrella identity
- The company dominates the profile, but parts of the organisation can be
left to promote their own identity
, - Endorsed identity
- The characteristics of the company remain visible, but the identity of
the various activities is put first
- Branded identity
- The company is hardly visible, but it's brands are.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller aurorevanreeth. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.55. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79976 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now