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Summary Week 2 Paper.docx Proposal of a New Division BUS/475 Introduction Tesla was founded in 2003 by a group of engineers who wanted to prove that people didnt need to compromise to drive electric. “ that electric vehicles can be better, quicker and more $5.49
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Summary Week 2 Paper.docx Proposal of a New Division BUS/475 Introduction Tesla was founded in 2003 by a group of engineers who wanted to prove that people didnt need to compromise to drive electric. “ that electric vehicles can be better, quicker and more
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Week 2 P Proposal of a New Division BUS/475 Introduction Tesla was founded in 2003 by a group of engineers who wanted to prove that people didnt need to compromise to drive electric. “ that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds...
week 2 paperdocx proposal of a new division bus475 introduction tesla was founded in 2003 by a group of engineers who wanted to prove that people didnt need to compromise to drive electric “ t
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Proposal of a New Division
BUS/475
Introduction
Tesla was founded in 2003 by a group of engineers who wanted to prove that people
didn’t need to compromise to drive electric. – that electric vehicles can be better, quicker and
, more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also
infinitely scalable clean energy generation and storage products. Tesla believes the faster the
world stops relying on fossil fuels and moves towards a zero-emission future, the better.
Tesla launched the Roadster in 2008 and has since launched the Model S sedan, the
Model X sport utility vehicle, the Model 3 low priced electric vehicle, and the Tesla Semi which
is designed to save owners at least $200,000 over a million miles based on fuel costs alone.
To create an entire sustainable energy ecosystem, Tesla also manufactures a unique set of
energy solutions, Powerwall, Powerpack and Solar Roof, enabling homeowners, businesses, and
utilities to manage renewable energy generation, storage, and consumption.
And this is just the beginning. With Tesla building its most affordable car yet, Electric
cars, batteries, and renewable energy generation and storage already exist independently, but
when combined, they become even more powerful – that’s the future we want.(Tesla, 2018)
I.New Product = New Division
Global sales if electric bikes (E-bikes) are projected to reach approximately 40 million
units by 2023, according to Statista.com. China is expected to remain the most important market
for electric bikes worldwide, as 34.3 million units are predicted to be sold there. That leaves
almost six million units for the rest of the world and a majority of those are in Europe with
asmall but growing market in the USA.Urban and suburban consumers are seeking these faster,
greener and convenient modes of transportation(“Are E-Bikes the Future of Urban Mobility
Revolution?,” 2018).
Top quality E-bikes can cost anywhere from about $1k to $7k(Stella, 2018) and Tesla
believes that it can be created better and less expensive. A new division will be dedicated to
entering this emerging market. This division will focus on an electric bike solution that is not
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