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Summary The Plaza Home Health Services.docx.1.docx The Plaza Home Health Services Strayer University HSA 505 The Plaza Home Health Services Describe the current marketing communication, identity, and brand positioning at the Plaza Home Health Services. Th $5.49   Add to cart

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Summary The Plaza Home Health Services.docx.1.docx The Plaza Home Health Services Strayer University HSA 505 The Plaza Home Health Services Describe the current marketing communication, identity, and brand positioning at the Plaza Home Health Services. Th

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The Plaza Home Health S The Plaza Home Health Services Strayer University HSA 505 The Plaza Home Health Services Describe the current marketing communication, identity, and brand positioning at the Plaza Home Health Services. The Plaza Home Health Services is a health care entity located in ...

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  • January 11, 2021
  • 6
  • 2020/2021
  • Summary
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Running head: PLAZA HOME HEALTH SERVICES 1




The Plaza Home Health Services



Strayer University



HSA 505

, PLAZA HOME HEALTH SERVICES 2




The Plaza Home Health Services


Describe the current marketing communication, identity, and brand positioning at the

Plaza Home Health Services.


The Plaza Home Health Services is a health care entity located in Georgetown. It is

owned by Nancy Edwards, and Jennifer Moore. Their current market communication, identity,

and brand positioning is a follows. Market communication is the study and practice of

communicating promotional health information, such as in public health campaigns, health

education, and information between doctor and patient. The purpose of disseminating health

information is to influence personnel health choices by improving health literacy. Marketing

your health care practice provides an open line of communication to your patient audience by

building trust and piquing interest. Health care marketing allows you to increase your patient

connections and nurture those relationships to long-term loyal patients. Nancy and Jennifer are

celebrating their 1 year anniversary as health care entrepreneurs, and have decided to invest in

some much needed identity enhancements for their company. Specifically, the two are looking

to elevate their status and stature of the Plaza Home Health Services by upgrading its associated

brand image, bolstering corporate identity, and consumer recognition in an effort to position the

firm for continued success in the coming years. The two have committed to market

communication by being committed to deliver home health care service excellence, taking great

pain to exceed expectations of the patients, and eclipse the service level of the competitors. They

were also committed to the hiring of the most capable personnel in the market creating a

competitive advantage. Both were also committed to addressing policies to cover every facet of

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