Organization Behavior Case Study(5 Pages | 1818 Â Words)Â Â Â Â Â Â Communication is the process of information exchange between two and more than two individuals or organizations (Bowditch and Buono, 1997, cited by Anotony and Macvicar, 2011: 106). In general, communication process c...
organization behavior case study5 pages | 1818 ÂnbspwordsÂnbspÂnbspÂnbspÂnbspÂnbspÂnbspcommunication is the process of information exchange between two and more than two individuals or
Written for
University Of Phoenix
University Of Phoenix UoP
All documents for this subject (3706)
Seller
Follow
helperatsof1
Reviews received
Content preview
Organization Behavior Case Study
(5 Pages | 1818 Words)
Communication is the process of information exchange between two and more than two
individuals or organizations (Bowditch and Buono, 1997, cited by Anotony and Macvicar,
2011: 106). In general, communication process could be divided into two forms, verbal
and non-verbal (Buchanan and Huczynski, 2010). Verbal communication includes oral
and written, non-verbal communication includes body language and eye contact (ibid.).
Because of the development of technologies, especially the progress of internet,
communication approaches becomes more diverse and effective (Shrivastava, 2012). In
organizations, effective communication strategies could improve their both internal and
external managing process (ibid). Thus, most of organizations are keep developing their
communication strategies for improving their competitiveness in the market.
However, communication process always launch with several noise, which considered
as communication barriers, and these problem could occur in every phase of
transmission stages (Buchanan and Huczynski, 2010). There are various kinds of
barriers defined by scholars, for instance, Shrivastava (2012) labeled barriers into
physical, emotional, perceptual, culture, gender and others. These barriers contribute to
the lack of efficiency and uncertainty in the process of communication (ibid.). Due to
communication is the fundamental issue in the stage of the management in an
organization, most of organizations are looking for an appropriate strategy for improving
the efficiency and reliability of communication (Goh et al, 2005). Consequently, this
essay will try to figure out three organizations’ challenge of communication, these three
samples will be Enterprise Rent-A-Car, Ferrari and Saint John’s international school,
meanwhile, their solutions for overcoming communication barriers will be evaluated in
the essay.
Enterprise Rent-A-Car
Enterprise Rent-A-Car is one of the biggest car rental company which has over 370
locations throughout the UK. As a multinational company, Enterprise’s business covers
seven countries with 8,200 rental office for offering daily and weekend car rental for
, individual and business (The Times 100, 2013). To guarantee that a variety of internal
and external stakeholders are able to receive messages effectively, Enterprise has used
different communication strategies. However, the challenge for Enterprise is that they
cannot ensure that the methods and channel they used are the most appropriate for
each audience (ibid). To be specific, this phenomenon is considered as medium barrier
in the communication process. To solve this problem, Crothers (2007) claims that each
particular communication could be effective by an appropriate medium.
Enterprise communication strategies launched with the internal and external
stakeholders, which aims to deliver the values and culture of the company according to
such induction events, website, meeting and poster (The Times 100, 2013). Mostly, the
communication approaches which are used by Enterprise are verbal communication.
According to Waldstrom et al (2011, cited in Antony and MacVicar, 2011:112), verbal
communication is able to express information much clearer than that of non-verbal
communication. However, verbal communication might lead several misunderstanding of
the massage. The communicator and receivers are not in the same position, even
receivers can understood the words, they might cannot understand the meaning and
attitudes of the communicators who are not familiar with them (Wright and Whalley,
1979). Meanwhile, Sonnenberg (1990) states that verbal communication cannot be
effective without developed listening skills. Thus, if receivers’ listening skills such as
ability of emphasis and evaluate the information and be able to chose the important
information can be improved, such misunderstanding and incertainty can be avoided
(ibid.). On the other hand, An appropriate channel for feedback could be crucial for
internal communication, communicators can collect feedbacks to analyse receivers
needs and give them explanation of confusing questions. (Wright and Whalley, 1979).
Thus, Enterprise builded a internet based system which is called “The Hub” to ensure
that employees exchange their opinion directly (The Times 100, 2013).
For the external communication, Enterprise’s service is divided into business-to-
business (B2B) and business-to-consumer (B2C) approaches (The Times 100, 2013).
Enterprise used various channels includes TV advertising, e-mail and company
newsletter to deliver the information, which ensured that they can cover all of the
customers (ibid.). Goh et al. (2005) shows that multiple communication channels not
only deliver rich information effectively, but also be able to catch specific receivers’
needs. Therefore, Enterprise created multiple communication approaches to ensure the
information could be deliver effectively and cover both internal and external
stakeholders.
Ferrari
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller helperatsof1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.49. You're not tied to anything after your purchase.
