University of Maryland IFSM 201 Quiz 4
Question 1 (0.25 points)
(True/False). The primary financial impact of a robust CRM system results from retaining current customers versus obtaining new customers.
Question 1 options:
A) True
B) False
Save
Question 2 (0.25 points)
A c...
(True/False). The primary financial impact of a robust CRM system results from retaining current
customers versus obtaining new customers.
Question 1 options:
A) True
B) False
Save
Question 2 (0.25 points)
2
A company is more likely to lose current customers if:
Question 2 options:
A) the company is unable to resolve issues quickly and fairly.
B) the company does not offer a rewards program.
C) the company sends many advertising emails.
the company's service representative does not seem to have all the needed
D)
information from all the pertinent departments.
Save
Question 3 (0.25 points)
3
In terms of customer service issues, which of the following is the least likely reason for using a robust
CRM?
Question 3 options:
A CRM can provide a more rapid response to queries and concerns by
A)
forwarding the query to the right department.
A CRM can enable members of pertinent departments to have access to all the
B) relevant information, enabling them to answer queries and resolve problems
quickly and easily.
, A CRM can provide a company's marketing department with information
C)
needed to identify and target new customers.
A CRM can optimize the information shared among departments, resulting in
D)
better management of existing accounts.
Save
Question 4 (0.25 points)
4
(True/False). A data warehouse will typically contain the history of all previous interactions with specific
users (including product use and transactions), but rarely includes other types of data.
Question 4 options:
A) True
B) False
Save
Question 5 (0.25 points)
5
(True/False). Data warehousing and data mining mean the same thing when applied to CRM.
Question 5 options:
A) True
B) False
Save
Question 6 (0.25 points)
6
Which of the following would belong to the category of data mining tools:
Question 6 options:
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller solutions. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
