C209 Task 1
WGU
A. Evaluate what makes a strategy either successful or unsuccessful by doing the following:
1. Discuss how the creation of the vision, mission, and values statements are critical in the formation of the overall strategy.
The framework, inspiration, and big picture...
, A. Evaluate what makes a strategy either successful or unsuccessful by doing the
following:
1. Discuss how the creation of the vision, mission, and values statements are critical in the
formation of the overall strategy.
The framework, inspiration, and big picture of a company are built through the creation
of the vision statement. Strategic planning roots form from the framework vision created for the
entire company, a department, or even a sector of the company. A vision statement can answer
important business questions such as, “where do we want to go”. Business strategy can be
developed and implemented once a company has a vision for where they to head in the future.
Vision statements can often include a dream, hopes, aspirations, and the overall direction of the
company. The vision statement is critical in the formation of the overall strategy as it provides
the framework and direction for strategic planning (Gulati, Mikhail, Morgan, & Sittig 2016).
The mission statement can answer questions such as, “why our business exists” and “who
we are”. The vision statement is geared towards people in the company and not necessarily the
customers. The mission statement is the foundation for business promotions and marketing. The
mission statement is used to determine strategic planning for the company. Another great reason
to have a mission statement is the use of the mission statement in advertising (Desmidt, 2016).
The value statement can answer questions such as, “what do we stand for” and “what do
we believe”. The value statement can list or summarize the core beliefs of the company such as
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