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Summary C 716 Business Comminication Essay Task 1c.docx.docx

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Business Communication C716 The Importance of Cultural Sensitivity As more and more companies employ people from diverse cultures and accommodate clients with business operations in multiple countries outside of the United States, there is always a risk that someone might inadvertently offend wit...

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  • September 11, 2020
  • 2
  • 2020/2021
  • Summary

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  • Western Governors University
  • Wgu
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Business Communication C716



The Importance of Cultural Sensitivity



As more and more companies employ people from diverse cultures and accommodate clients

with business operations in multiple countries outside of the United States, there is always a risk

that someone might inadvertently offend without realizing. Cultural awareness is more

important today than it has ever been. This awareness is about understanding local customs,

traditions, government regulations, and world economies. What is acceptable in the United

States should not be assumed acceptable in all countries.

The importance of cultural sensitivity when dealing with international clients is vital to all

companies today, from small to large. Cultural sensitivity awareness has become a top priority

for many companies, including Ernst & Young, Google, Intel, Pinterest, and BASF. These

companies recognize that through workplace diversification, it creates a better, more dynamic

workplace.

According to a 2018 Forbes magazine article, the author states that “cultural sensitivity should be

a Forethought, not an Afterthought” (Landau, 2018). In the article, he discusses the importance

of making cultural sensitivity a priority for any business. The costs associated with

implementing these changes are minimal in comparison to the costs associated with damage

control. The amount of time, effort, and resources needed to restore a reputation are costly.

Companies should consider that it is even costlier to implement this training after even one

incident.

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