PLS 101 Final Exam Study Guide Questions and Answers 2025
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Course
PLS 101
Institution
PLS 101
media roles -Correct Answer signaler, common carrier, watchdog
signaler role -Correct Answer accepted responsibility of the media to alert the public to important development
common carrier role -Correct Answer media's function as an open channel through which political leaders communicate wi...
PLS 101 Final Exam Study Guide
Questions and Answers 2025
media roles -Correct Answer ✔signaler, common carrier, watchdog
signaler role -Correct Answer ✔accepted responsibility of the media to alert the public to
important development
common carrier role -Correct Answer ✔media's function as an open channel through
which political leaders communicate with public
watchdog role -Correct Answer ✔press stands ready to expose any official that violates
accepted legal, ethical, performance standards
public representative role -Correct Answer ✔role whereby the media attempt to act as
the public's representative
agenda setting -Correct Answer ✔power of media to focus the public's attention on
particular issues, events, personalities, problems
mass media -Correct Answer ✔means for communicating information to large,
heterogeneous, widely dispersed audience (print, broadcast, group, social media)
partisan press -Correct Answer ✔newspapers and media that openly support a political
party and whose news follow the party line
yellow journalism -Correct Answer ✔gaudy, sensation-loving, devil-may-care journalism
to capture new readers
radio news -Correct Answer ✔media revolution of early 20th century, could not compete
with television, AM talk radio
group media -Correct Answer ✔communication technologies used within groups with
similar interests
narrowcasting -Correct Answer ✔programming targeted at a specific political population
within society
PLS 101 Final Exam
, PLS 101 Final Exam
objective journalism -Correct Answer ✔reporting based on fact rather than opinion and
presents all sides of debate
interpretive reporting -Correct Answer ✔journalist's job to analyze, evaluate, and explain
developments rather than report them
framing -Correct Answer ✔defining a political issue which affects opinion of the issue
descriptive reporting -Correct Answer ✔journalists provide straightforward description of
events
gatekeepers -Correct Answer ✔media executives, news editors, prominent reporters
who direct flow of news
horse race journalism -Correct Answer ✔mass media focuses on which candidate is
ahead rather than on the issues
newsworthiness -Correct Answer ✔important enough to be covered by the mass media
market driven journalism -Correct Answer ✔reporting geared to target audience
infotainment -Correct Answer ✔mix of information and diversion to celebrities and things
not related to the day's events
media consolidation -Correct Answer ✔handful of companies controlling media output,
limits flow of information and focuses on what sells
federal communications commission(FCC) -Correct Answer ✔independent federal
agency that regulates interstate and international communication by radio, tv,
telephone, telegraph, cable, satellite
equal opportunities rule -Correct Answer ✔requires any broadcast station that gives or
sells time to a candidate for public office to make an equal time available under the
same conditions to all other candidates
reasonable access rule -Correct Answer ✔requires broadcast stations to make their
facilities available for the expression of conflicting views or issues
press release -Correct Answer ✔official written document
press briefing -Correct Answer ✔press secretary official, Q&A on specific topic
press conference -Correct Answer ✔general Q&A with official
PLS 101 Final Exam
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