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Digital Marketing Foundations Test Questions and Answers Latest (Verified Answers) 2025
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Digital Marketing Foundations Test Questions and Answers Latest (Verified Answers) 2025
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Digital Marketing Foundations Test Questions andAnswers Latest (Verified Answers) 2025
Agency - ......answer.....An outside partner that fulfills a company's digital
marketing and advertising needs
Business-to-business (B2B) - ......answer.....Refers to when businesses sell
products or services to other businesses (when businesses purchase from each
other)
omnichannel marketing - ......answer.....he integration or synchronization of
content on multiple channels
Inclusive marketing - ......answer.....the practice of improving representation and
belonging within the marketing and advertising materials that an organization
creates.
customer journey - ......answer.....the path a customer takes from learning about a
product to getting their questions answered to making a purchase.
touchpoint - ......answer.....each interaction with a brand during a customer
journey
,Marketing Funnel (sales funnel) - ......answer.....a visual representation of the
process of people first learning about the brand to becoming customers. It is
wide at the top and narrow at the bottom.
Target audience - ......answer.....group of people most likely to buy a companies
product
marketing funnel stages - ......answer.....Awareness
Consideration
Conversion
Loyalty
TOFU, MOFU, BOFU - ......answer.....Top of the funnel, middle of the funnel and
bottom of the funnel
E-commerce marketing funnel - ......answer.....- Awareness: Build awareness of
your e-commerce business.
- Consideration: Build the brand.
- Differentiation: Stand out in the business category.
- Purchase: Reach shoppers most likely to purchase.
- Brand readiness: Increase the potential for shoppers to make return purchases.
,Social media marketing funnel - ......answer.....- Awareness: Attract potential
customers unaware of your brand, product, or service.
- Consideration: Stand out among your competitors so potential customers have
a good impression of your brand, product, or service.
- Action: Convince potential customers to act and make a purchase.
- Engagement: Keep customers engaged after they make a purchase so your
brand, product, or service remains top-of-mind and in the spotlight.
- Advocacy: Build trust with customers so they recommend your brand, product,
or service to others.
Content marketing funnel - ......answer.....- Awareness: Build web pages, blogs,
social media posts, infographics, and podcasts.
- Evaluation: Focus on surveys, email, webinars, and educational events.
- Conversion: Provide customer success stories, webinars, specifications, and
demos.
Awareness stage - ......answer.....The first stage of the marketing funnel, when a
potential customer first becomes aware of the product or service
Consideration stage - ......answer.....The second stage of the marketing funnel,
when a potential customer's interest builds for a product or service
, Conversion - ......answer.....The completion of an activity that contributes to the
success of a business
Conversion rate - ......answer.....The percentage of users or website visitors who
completed a desired action, such as clicking on a link in an email or purchasing a
product
Conversion stage - ......answer.....The third stage of the marketing funnel, when
marketers capitalize on the interest people have already shown
Customer journey - ......answer.....The path customers take from learning about a
product, to getting questions answered, to making a purchase
Customer journey map - ......answer.....A visualization of the touchpoints a typical
customer encounters along their purchase journey
Frequency - ......answer.....How many times an individual encounters an ad
Impressions - ......answer.....The total number of times an ad appears on people's
screens
Lead - ......answer.....A potential customer who has interacted with a brand and
shared personal information, like an email address
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