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Course 1 - Foundations of Digital Marketing & Ecommerce Test Questions and Answers Latest (Verified Answers)

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Course 1 - Foundations of Digital Marketing & Ecommerce Test Questions and Answers Latest (Verified Answers)

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  • November 21, 2024
  • 17
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • course 1 foundations of digital marketing eco

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  • Eco
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Course 1 - Foundations of Digital Marketing & E-
commerce Test Questions and Answers Latest (Verified
Answers) 2024-2025

What term refers to the buying and selling of goods and services online? -

......answer.....Ecommerce




Fill in the blank: _____ is the practice of reaching customers online through digital

channels with the aim of turning them into customers. - ......answer.....Digital marketing




With digital marketing you can reduce expenses by being very specific about serving ads

to the right audiences at the right moments. Which advantage of digital marketing does

this represent? - ......answer.....Cost effective




Which of the following statements regarding working in a marketing career is generally

true? - ......answer.....A digital marketing coordinator and e-commerce analyst often share

similar skills.




Which of the following best describes the skill of storytelling as a digital marketer or e-

commerce analyst? - ......answer.....Communicate data insights effectively to engage an

audience.

,Fill in the blank: A _____ contains your samples of past work and demonstrates relevant

work experience. - ......answer.....Portfolio




Which of the following roles is when you work for a single company to market and sell

their products? - ......answer.....In-house




Which of the following roles is when you partner with companies to fill their digital

marketing and advertising needs? - ......answer.....Agency




Coordinating marketing activities, preparing reports on marketing metrics, and creating

customer personas are tasks typical for which digital marketing role level?

Strategist-level roles - ......answer.....Associate-level roles




Which of the following are typically job responsibilities for an e-commerce analyst?

Select all that apply. - ......answer.....-Edit content on a brand's website

-Confirm customer interactions align with business objectives




Beyond an online presence, how can a company stand out from its competitors and

reach potential customers? - ......answer.....With digital marketing

, Fill in the blank: A successful digital marketing effort guides all of a company's customer

_____? - ......answer.....interactions




Successful digital marketing allows companies to think strategically about how to reach

customers at what points in the purchasing process? - ......answer.....Before, during, and

after a purchase




When beginning a digital marketing effort, what does a company need to research in

order to set meaningful goals and measure success? - ......answer.....Target audience




Which of the following examples are outcomes of a well-planned digital marketing

strategy? Select three. - ......answer.....Loyalty Trust Awareness




What is the awareness stage of the marketing funnel? - ......answer.....When potential

customers encounter your brand for the first time




What is the first step in making sure that your brand reaches the right audience? -

......answer.....Conducting research




Which is an awareness tactic that businesses can use to reach customers? -

......answer.....Create ads for websites, social media, email, or video platforms

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