SMPS CPSM Domain 5 Multiple Choice Questions And Answers
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Course
SMPS CPSM
Institution
SMPS CPSM
SMPS CPSM Domain 5 Multiple Choice Questions And Answers
Which of the following terms describes the symbolic embodiment of a company, product or service represented through images and ideals?
a) Brand
b) Brand Architecture
c) Corporate Identity
d) Unique Value Proposition ANS c
Which of th...
SMPS CPSM Domain 5 Multiple Choice Questions
And Answers
Which of the following terms describes the symbolic embodiment of a company, product or service
represented through images and ideals?
a) Brand
b) Brand Architecture
c) Corporate Identity
d) Unique Value Proposition ANS c
Which of the following is most important in building brand awareness?
a) Consistency
b) Differentiation
c) Proof Points
d) Color Choice ANS a
Which brand architecture scheme uses one name for the branding of all entities?
a) Co-Branding
b) Dominant Architecture
c) Endorsed Branding
d) Monolithic Architecture ANS d
A joint venture logo in which both firms' logos are included is considered:
a) Logo-linked architecture
b) Endorsed branding
c) Co-branding
d) Discrete architecture ANS c
What is the first step in developing a communications plan?
, a) Identify key topics
b) Define communications objectives
c) Engage firm stakeholders
d) Define the target audience ANS b
When defining your target audience, you should:
a) Focus mainly on demographic characteristics
b) Attempt to reach as many people as possible
c) Define only one target audience
d) Narrow the audience as much as possible ANS d
The practice of participating in dialogue with clients through social media, content sharing, and other
tools is known as:
a) Outbound marketing
b) Social selling
c) Thought leadership
d) Rainmaking ANS a
In a B2B industry, the firm's _____________ is its main product:
a) Mission Statement
b) Knowledge
c) 3-D Modeling Software
d) Leadership Team ANS b
Which social platform is the ideal method for establishing and reinforcing a thought leadership
position?
a) LinkedIn
b) Twitter
c) Company blog
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