SMPS CPSM Exam Domain 01: Marketing Research Questions And Answers
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SMPS CPSM
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SMPS CPSM
SMPS CPSM Exam Domain 01: Marketing Research Questions And Answers
Tools that use statistical analysis and predictive modeling to forecast future events. ANS Advanced Analytics
The practice of assessing your current position - where your firm stands right now in terms of finances, visibility w...
SMPS CPSM Exam Domain 01: Marketing Research
Questions And Answers
Tools that use statistical analysis and predictive modeling to forecast future events. ANS
Advanced Analytics
The practice of assessing your current position - where your firm stands right now in terms of
finances, visibility within a market sector, competition, and a variety of other measures. A SWOT
analysis is often used as an assessment tool. ANS Audit
The sum of a set of numbers, divided by the amount of numbers in that set. One way of expressing
the typical value in a set of data. ANS Average
A measurement activity that compares one aspect of a thing to that same aspect in a different thing.
ANS Benchmarking
Create a basis for comparison. Most often used to compare one company to peer firms, can also be
used to determine best practices or key trends within a specific design typology. ANS
Benchmarking Survey
A prejudice shown towards or against something based on subjective perceptions of experiences or
opinions. ANS Bias
A collection of data sets so large and complex that it becomes difficult to process using typical
database management tools or traditional data-processing applications. ANS Big Data
A predictive relationship between two variables, where one causes the other. ANS Causation
Used to gauge clients' feelings about a firm's capabilities, staff, level of services, and success at
meeting clients' expectations. Often includes elements of perception and market intelligence surveys.
ANS Client Satisfaction Survey
, A form of question that limits possible answers by providing a list of answers that the respondent
must choose from. ANS Closed Question
The process of combining the data into meaningful categories and then marking the categories with a
code label so they can be easily compared and analyzed. ANS Coding
Used to compare relationships between distinct points of data and to demonstrate patterns. They are
typically vertically oriented. ANS Comparison Charts
A statistics term that defines a range of values within which the population parameter of interest is
likely to be included. ANS Confidence Interval
The purpose is to narrow down a list of options and figure out which one is right. It uses hard data to
quantify qualities identified in exploratory research. ANS Confirmatory Research
Experienced professional who provides expert knowledge for a fee. He or she most often works in an
advisory capacity, thus the hiring firm and its leaders retain responsibility for outcomes. ANS
Consultant
Demonstrate part-to-whole analysis. ANS Contribution Charts
A statistical relationship between two variables. ANS Correlation
When the data is tabulated according to multiple characteristics. ANS Cross-Tabulation
A multi-faceted process, mediated by a set of information technologies that focuses on creating two-
way exchanges with customers so that firms have an intimate knowledge of their needs, wants, and
buying patterns. In this way, ___ is intended to help companies understand, as well as anticipate, the
needs of current and potential customers. ANS Customer Relationship Management (CRM)
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