MKT 205 Mostly Tested Questions and Correct Answers (100% Pass)
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Course
MKT 205
Institution
MKT 205
The organized movement of citizens and government agencies to improve
the rights and power of buyers in relation to sellers is called __________.
Consumerism
What is redlining?
The failure of large retailers to put storesis disadvantaged areas
The sustainable marketing concept focuses on __...
✓ Understand the marketplace and customer needs and wants
The key element of successful marketing today is to __________.
✓ Create value
What are the 4 Ps of marketing?
✓ Product, price, place, promotion
The first step to a successful value-driven marketing strategy is to determine
whom to serve with a market offering. To make this decision, marketers
engage in which two activities?
✓ Segmenting and targeting
What is the purpose of a value proposition?
✓ To differentiate and position a market offering in the marketplace
What is the final step in the marketing process?
✓ Capturing value
Marketing was once understood in the sense of making a sale. Today,
marketing is understood in the new sense of __________.
Master01 | November, 2024/2025 | Latest update
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