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MANG 3778 Midterm Exam Study Guide.

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©BRIGHTSTARS EXAM SOLUTIONS 11/16/2024 10:16 AM 1 | P a g e MANG 3778 Midterm Exam Study Guide. Data - answerraw facts that describe the characteristics of an event or object Information - answerdata converted into a meaningful and useful context Business Intelligence - answerInformation col...

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  • November 19, 2024
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  • MANG 3778
  • MANG 3778
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©BRIGHTSTARS EXAM SOLUTIONS

11/16/2024 10:16 AM


MANG 3778 Midterm Exam Study Guide.


Data - answer✔raw facts that describe the characteristics of an event or object

Information - answer✔data converted into a meaningful and useful context

Business Intelligence - answer✔Information collected from multiple sources such as suppliers,
customers, competitors, partners, and industries that analyzes patterns, trends, and
relationship for strategic decision making.

Knowledge - answer✔includes the skills, experience, and expertise, coupled with information
and intelligence that creates a person's intellectual resources.

digital transformation - answer✔While technology is fundamentally transforming business
environments, a reporting Forbes suggests that 72% of firms are failing.

Internet of Things (IoT) - answer✔A vision where low-cost sensors, processors, and
communication are embedded into wide array of products and our environment, allowing a
vast network to collect data, analyze input, and automatically coordinate collective action.

Information Silo - answer✔occurs when one business unit is unable to freely communicate with
other business unites, making it difficult or impossible for organizations to work cross-
functionally.

hardware, software, data, people and procedure - answer✔Information system components

sustainable competitive advantage - answer✔Financial performance that consistently
outperforms industry averages.

Operational effectiveness - answer✔Performing the same tasks better than rivals.

Commodity - answer✔a basic good that can be interchanged with nearly identical offerings by
others.

Strategic positioning - answer✔Performing different activities than rivals, or the same activities
in a different way



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, ©BRIGHTSTARS EXAM SOLUTIONS

11/16/2024 10:16 AM

Resource-based view (RBV) - answer✔The strategic thinking approach suggesting that if a firm
is to maintain sustainable competitive advantage

Imitation-resistant value chain - answer✔A way of doing business that competitors struggle to
replicate and that involves technology in a key enabling role.

Value Chain - answer✔Set of activities through which a product or service is created and
delivered to customers.

potential danger - answer✔Adopting software that changes a unique process into a generic
one.

Brand - answer✔The symbolic embodiment of all the information connected with a product or
service.

Scale advantage - answer✔Advantage related to size

economies of scale - answer✔costs can be spread across increasing units of production or in
serving multiple customers.

Switching costs - answer✔Costs incurred by consumers when switching from one product to
another.

Network effects - answer✔When the value of a product or service increases as its number of
users expands.

Distribution channels - answer✔The path through which products or services get to customers -
can be critical to a firm's success.

Non-practicing entities - answer✔Commonly known as patent trolls, these firms make money
by acquiring and asserting patents, rather than bringing products and services to market.

price transparency - answer✔Degree to which complete information is available.

information asymmetry - answer✔Decision situation where one party has more or better
information than its counterparty.

Moore's Law - answer✔Chip performance per dollar doubles every eighteen months.

microprocessors - answer✔Part of the computer that executes the instructions of a computer
program.

random-access memory (RAM) - answer✔Fast, chip-based volatile storage in a computing
device

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