MANG 3778 Ch. 4 Exam Questions With
Correct Answers
C2C - answer✔The ride sharing service Uber can be best classified as _____________ e-
Commerce model.
Trading Partner - answer✔A _________ agreement is the document by which participants in an
online B2B exchange agree to honor future online deals
none of these - answer✔The primary revenue for B2C retail stores is _____
Fulfillment - answer✔The service step after the customer places the order and makes payment
is __________________.
e-business - answer✔__________________ is the digital enabling of transactions and processes
within a firm and between partners.
e-commerce - answer✔__________________ is the digital enabling of commercial transactions.
mobile - answer✔M-commerce stands for _______________ commerce.
none of the other choices - answer✔The last step in the E-commerce service cycle is ____
C2C e-commerce - answer✔The Yelp.com review site is an example of __________________.
reducing friction in the transaction - answer✔A small business checks its weblog and finds that
neraly 50% of the online visitors abandon their shopping carts at the payment page. Surveys
show that many customers are unwilling to enter credit data on the site. The business teams up
with large and reputed online vendors to streamline the payment process, and limit the data
entered by customers to purchase products. This is an example of ______
customer location - answer✔One special feature of M-commerce is the use of _____
$60 - answer✔An online ad is displayed 6000 times a day. The CPM rate is $10. The charge for
the ad for one day is _____
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