Customer Obsession - Answer-Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
Ownership - Answer-Leaders are owners. They think long term and don't sacrifice long-te...
Amazon Assessment Exam Questions
and Answers
Customer Obsession - Answer-Leaders start with the customer and work backwards.
They work vigorously to earn and keep customer trust. Although leaders pay attention to
competitors, they obsess over customers.
Ownership - Answer-Leaders are owners. They think long term and don't sacrifice long-
term value for short-term results. They act on behalf of the entire company, beyond just
their own team. They never say "that's not my job".
Invent and Simplify - Answer-Leaders expect and require innovation and invention from
their teams and always find ways to simplify. They are externally aware, look for new
ideas from everywhere, and are not limited by "not invented here". As we do new things,
we accept that we may be misunderstood for long per
Are right, A Lot - Answer-Leaders are right a lot. They have strong judgment and good
instincts. They seek diverse perspectives and work to disconfirm their beliefs.
Learn and Be Curious - Answer-Leaders are never done learning and always seek to
improve themselves. They are curious about new possibilities and act to explore them.
Hire and Develop the Best - Answer-Leaders raise the performance bar with every hire
and promotion. They recognize exceptional talent, and willingly move them throughout
the organization. Leaders develop leaders and take seriously their role in coaching
others. We work on behalf of our people to invent mechanisms for development like
Career Choice.
Insist on the Highest Standards - Answer-Leaders have relentlessly high standards -
many people may think these standards are unreasonably high. Leaders are continually
raising the bar and driving their teams to deliver high quality products, services and
processes. Leaders ensure that defects do not get sent down the line and that problems
are fixed so they stay fixed.
Think Big - Answer-Thinking small is a self-fulfilling prophecy. Leaders create and
communicate a bold direction that inspires results. They think differently and look
around corners for ways to serve customers.
Bias for Action - Answer-Speed matters in business. Many decisions and actions are
reversible and do not need extensive study. We value calculated risk taking.
Frugality - Answer-Accomplish more with less. Constraints breed resourcefulness, self-
sufficiency and invention. There are no extra points for growing headcount, budget size
or fixed expense.
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