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DMI 7 – EMAIL MARKETING EXAM QUESTIONS AND ANSWERS
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DMI 7 – EMAIL MARKETING EXAMQUESTIONS AND ANSWERS
Email marketing - ANSWER delivers advertisements, offers, education and
other marketing content directly to the interested user's email inbox.
Email use - ANSWER 82% of B2B and B2C companies use email marketing.
75% of email revenue is generated by triggered campaigns. 53% of all emails
are opened on mobile devices. 33% of emails opened are on iPhone devices.
Cross-channel integration - ANSWER Social media (^followers/subscriber
list), display & retargeting (who's engaging), SMS (updates), mobile app
(trigger email sends), direct mail (consistent branding), in-store (for B2C
companies, POS systems based on buying behaviours), Website (abandoned
cart/download/follow up), geolocation tracking (trigger based on location)
Types of email - ANSWER announcement, webinar, event, sale, product
update, latest features, product or service offering, newsletter (summary of the
blog post), event invitation, share great posts on social, internal updates keep
employees informed.
Types of automated email - ANSWER Welcome, onboarding (how to use your
free trial), confirmation, form response, abandoned cart
Subscriber lists - ANSWER contact info (requested/allowed to receive an
email)
Opt-in permission - ANSWER only email people who have opted in or
subscribed
single opt-in: submits their email on a form on your website, no confirmation
required.
double opt-in: higher-quality list, more engagement. list of people who really do
want to hear from you.
, Inbound Email Marketing - ANSWER popular. permission-based and focuses
on creating quality content, pulling people towards your company and product.
Why is Inbound Email Marketing valuable? - ANSWER Targets specific
buyers, Easier to personalize (location, viewing history, device), Low cost and
high return, Generates high ROI, Cheap in terms of CPL and CPA, Fast
/effective/ measurable data
Email marketing regulations - ANSWER laws = what an email marketer is
allowed to send, & how they are allowed to send it. Reduce spam.
Data protection and email permissions - ANSWER regulations are not based
on where your subscribers are located.
CAN-SPAM - ANSWER Controlling the Assault of Non-Solicited
Pornography and Marketing Act (US). marketer physical address. the opt-out
process must be simple opt-out honoured within 10 business days. The subject
line must reflect the content of the email. The ad must be clear.
CASL - ANSWER Canadian anti-spam legislation. electronic messages,
Emails & texts. Implied opt-in & pre-existing business relationships are
considered valid consent only for 24 months after initial contact. SM interaction
and conditional opt-in are not valid.
Implied opt-in - ANSWER provides email address during some form of
business communication but not necessarily for the purpose of signing up to an
email marketing list.
conditional opt-in - ANSWER user must opt in to an email list if they want to
access a page or website.
What happens if you do not comply with CASL? - ANSWER criminal
charges, civil charges, personal liability for the company. Penalties.
GDPR - ANSWER European Union's General Data Protection Regulation.
users who have explicitly requested the content. Data not shared outside the
company. Users may request all data that is stored about them at any time, and
ask for it to be deleted.
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