Exam (elaborations)
DMI MODULE 5 -GOOGLE ADS EXAM
- Course
- Institution
DMI MODULE 5 -GOOGLE ADS EXAM....
[Show more]
Content preview
DMI MODULE 5 -GOOGLE ADS EXAMSponsored Search
a route for inbound advertising that connects appropriate adverts with searcher
intent to satisfy customer needs. It is advertising that appears in search engine
results.
Purchase-Decision Cycle: - Determine a Need or Want - Look for Solutions -
Consider Alternatives - Choose to Buy - Buy - Post-Purchase Analysis
Key Advantages of Paid Search: Control, Measurability, Accountability,
Relevance, Timing, Qualified Visitors, Visibility, and Mobile Micro-Moments
Keywords, Ad Copy, PPC Elements, and Landing Pages
Lists of Keywords
The keyword combination specifies that you want your advertisement to show
up in ANSWER to
Adverse Keywords
keywords that, when certain terms are present, stop an advertisement from
appearing. used to filter out irrelevant queries, like those with poor brand
connotations, high costs, or low conversion rates.
Qualities of an Effective Landing Page: Directional, Attractive, and Relevant
should fulfill the promises made in the advertisement and be in line with the
copy of the advertisement.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller luzlinkuz. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62890 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now