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DMI ONLINE DIGITAL MARKETING CERTIFICATION EXAM QUESTIONS AND ANSWERS
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DMI ONLINE DIGITAL MARKETING CERTIFICATION EXAM QUESTIONS AND ANSWERS...
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DMI ONLINE DIGITAL MARKETINGCERTIFICATION EXAM QUESTIONS AND
ANSWERS
What do you need to concentrate on when conducting a competitor content
audit? - ANSWER new format adoption, their social following
What are some of the best practices that you should follow when setting up a
social media account for a business? - ANSWER Include CTAs in your cover
photo, use a profile image that depicts your brand
how can you optimize ad serving on Facebook and Instagram? - ANSWER
Use Daily Unique Reach to show your ad once per day to your audience, Use
Link Clicks to serve ads to people who are most likely to click on them
Which native tools can provide rich insight into the performance of Facebook
campaigns? - ANSWER Audience Insights, Ads Manager
Which website characteristics are also considered technical SEO ranking
factors? - ANSWER HTTPs, Site speed
What are the benefits of using pay-per-click advertising? - ANSWER Metrics
are easily measured, Results are relevant to a user's needs
When an ad enters a Google Ads bid auction, what factors help determine the
order in which it is served? - ANSWER Max CPC bid of competitors,
Estimated CTR
What paid search campaign performance data can you analyze if you link a
Google Ads account to Google Analytics? - ANSWER Detailed website
engagement metrics, Return on Ad Spend for e-commerce activity
What are the benefits of linking a YouTube channel to a Google Ads account? -
ANSWER Add CTA overlays on videos, View engagement statistics
, What impact does using a double opt-in have on your email campaign delivery?
- ANSWER Reduce vulnerability to spambots, Improves sending reputation
How can you optimize the click rates in emails? - ANSWER Use explicit
CTAs, Offer deals for a limited time
Which potential roadblock does website optimization remove in order for a
visitor to convert more easily on a website? - ANSWER Confusing site
navigation, slow checkout process
What are the main ways to install Google Analytics code on a website? -
ANSWER Ask a web developer to hard code it on every web page, Implement
it using Google Tag Manager
Which core component of a digital strategy provides guidance on formats,
timings and platform spends? - ANSWER Media strategy
Which metrics can be used to measure customer engagement? - ANSWER
CPE, Sentiment
What key areas should you focus your attention on when planning a content
strategy? - ANSWER Platform, Timing, Tone, Narrative
What are the main benefits of a 360-marketing campaign? - ANSWER
optimized for scale and relevance, coverts the entire buying cycle
How does content marketing add value to a business? - ANSWER Drives
search traffic, build familiarity and trust
Why use content marketing in a digital strategy? - ANSWER Grow brand or
business awareness, Increase search engine (SEO) rankings, Recruit brand
advocates
What should be focused on when considering the language, appearance, and
message of the marketing content? - ANSWER Consistency
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