Exam (elaborations)
DMI PRO EXAM QUESTIONS AND VERIFIED ANSWERS
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DMI PRO EXAM QUESTIONS AND VERIFIEDANSWERS
By offering beneficial information, the Inbound Marketing-ANSWER Pull
Strategy, which is directly related to digital marketing, generates leads.
The answer to outbound marketing Associated with both digital and
conventional marketing, it pushes strategy and spreads awareness through
volume and repetition.
An example of owned media is the ANSWER website, blog, and social media
accounts.
Example of Paid Media: ANSWER Social Media, Display Ads, and Retargeting
Example of Earned Media: ANSWER Verbal advertising, testimonials, and
mentions
Direct Marketing: ANSWER Mailings, flyers, coupons, and brochures
ANSWER for Broadcast Marketing Cinema advertising, program sponsorship,
and product placement
Referral Marketing: ANSWER Word-of-mouth, loyalty cards, and sponsorship
discounts
Features of traditional marketing: ANSWER One-to-many, mass, passive,
outbound audience
Qualities of Digital Marketing: ANSWER Individual, one-to-one, inbound, and
active audience
Answer to the 3i principles: 1. Initiate 2. Iterate 3. Integrate
Which SMART goal components are demonstrated in the following statement?
, I will finish a digital marketing diploma in order to position myself as an
authority in the field. ANSWER Particular and Quantifiable
Social media platforms, marketing research firms, ANSWER survey tools, and
behavior analytics are examples of audience research.
Social Listening: ANSWER Influencers, Tweetdeck, Hootsuite, and hashtags
Social listening: ANSWER determines the interests of the audience
market research: ANSWER offers independent evaluation of particular subjects.
What are a 360-degree marketing campaign's primary advantages? ANSWER
spans the full purchase cycle and optimizes for scalability and relevance.
Project management framework steps ANSWER 1. Determine the campaign or
project 2. Draft a project brief 3. Create goals and objectives
4. Gather team input 5. Create task and timetable maps
Why should a digital strategy incorporate content marketing? ANSWER raises
SEO rankings, builds brand evangelists, and raises brand or company awareness
What possible advantages might incorporating social listening into a content
strategy offer? ANSWER Determine how customers feel about your brand.
Recognize hazards like new rivals
When performing a rival content audit, what should be examined? ANSWER
Adoption of new formats and social following
Assume that you have already determined your audience and established your
goals, personality, and brand. What comes next in the process of writing a
business story for your brand? ANSWER: Connect the narrative to personas
When creating content, it's critical to leave space for creativity.
List the steps that are part of the creative process. ANSWER Make prototypes,
generate ideas, and then put the concept on hold for a while.
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