CMST 2061 MCELEARNEY EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFED
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CMST 2061
Institution
CMST 2061
CMST 2061 MCELEARNEY EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFED
Strategic Communication
communication that is purpose directed
Strategic Individual usage
setting goals and then using communication behaviors consistent with achieving goals
Strategic Company usage
refers to a ...
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CMST 2061 MCELEARNEY EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS VERIFED
Strategic Communication
communication that is purpose directed
Strategic Individual usage
setting goals and then using communication behaviors consistent with achieving goals
Strategic Company usage
refers to a company's efforts to communicate in ways that align with it's mission (public
image)
Communication (singular)
the process by which we exchange or share meaning through a common set of
symbols, signs, or behaviors; an exchange of information
Communications (plural)
a system for transmitting or exchanging information (e.g. telephones, internet)
Communications (plural in form, but singular in usage)
technology of transmission of information (media)
linear model of communication
one-way view of communication that assumes a message is sent by a source to a
receiver through a channel
1. deciding on the message
2. encoding the intended message info
, 3. transmitting the info over a channel
4. perceiving the info as a message
5. decoding and interpreting the message
interactive model of communication
communication theory that views communication as a two-way process that includes
feedback and the environment
transactional model of communication
the theory that views communication as a constant process in which all parties
simultaneously play the roles of sender and receiver (adds more context and creates
"social realities"
Foundational communication
Dyadic/Triadic model (see Ch.1 powerpoint)
Dyadic model:
Sign = signifier / signified
Triadic model
Sign = signifier-signified-referent
Organizational theories:
Classical organization
The three foundational theorists who addressed these needs:
1. Hendri Fayol
2. Frederick Taylor
3. Maxwell Weber
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