MKT-497-001 Test #4 JSU (Dr. Thomas) Exam Questions And Answers
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Course
MKT-497-001
Institution
MKT-497-001
The _____ is the primary tool for building responses to research questions. - ANS Questionaire
T/F) Questionnaire design is not one of the most critical stages in the survey research process; there are many other critical aspects which precede it. - ANS False (It IS one of the mo...
MKT-497-001 Test #4 JSU (Dr. Thomas)
Exam Questions And Answers
The _____ is the primary tool for building responses to research questions. - ANS
Questionaire
T/F) Questionnaire design is not one of the most critical stages in the survey research process;
there are many other critical aspects which precede it. - ANS False (It IS one of the most
critical stages in the survey research process)
T/F) Items on a questionnaire can only be actual questions. - ANS False (They can be
questions, simply words, statements, phrases, or images used to evoke a response)
To fulfill a researcher's purposes, the questions on a questionnaire must meet the basic criteria
of _____ and _____.
A) Precision; timely
B) Closed-ended; simple
C) Open-ended; simple
D) Relevance; accuracy - ANS D) Relevance; accuracy
A researcher who is systematically planning a questionnaire's design must make several
decisions. The decisions typically take place in a specific sequence. Are the following questions
arranged in sequence correctly or should they be altered?
A) What should be asked?
B) How should questions be phrased?
C) In what sequence should the questions be arranged?
D) What questionnaire layout will best serve the research objectives?
E) How can the questionnaire encourage complete responses?
F) How should the questionnaire be pretested and then revised? - ANS They are correctly
arranged
Who stated the quote, "It is not every question that deserves an answer?" - ANS Publilius
Syrus
There should be no more than _____ questions per page on a questionnaire.
A) 10
B) 15
C) 20
,D) 25 - ANS C) 20
A respondent answering an online questionnaire should not have to scroll more than _____ per
page.
A) Once
B) Twice
C) 3x
D) 4x - ANS A) Once
A questionnaire is _____ (relevant/accurate) to the extent that all information collected
addresses a research question which will help the decision maker address the current
marketing problem . - ANS Relevant
A questionnaire is _____ (relevant/accurate) when the information is reliable and valid. - ANS
Accurate
T/F) If a researcher creates a questionnaire using simple, understandable, unambiguous, and
non-irritating words, the questions will all be properly written. - ANS False (Even if the
researcher creates those types of questions, there is no step-by-step procedure for ensuring
effective question writing)
T/F) Respondents tend to be most cooperative when the subject of the research interests them,
however that does not necessarily mean they will answer accurately. - ANS True
_____ (Open-ended/Fixed-alternative) questions are free-answer questions. - ANS
Open-ended
_____ (Open-ended/Fixed-alternative) questions pose a problem and ask respondents to
answer in their own words. - ANS Open-ended
What is another name for "fixed-alternative" questions? - ANS Closed-ended
_____ (Open-ended/Fixed-alternative) questions give respondents a limited number of specific
alternative responses from which to choose. - ANS Fixed-alternative
What are the ADVANTAGES of OPEN-ENDED response questions?
A) High cost of administering
B) Particularly beneficial in exploratory research
C) The possibility that interviewer bias will influence the answer
D) Identify which words & phrases people spontaneously use
E) Must attempt to "interpret" some answers (bad typing or handwriting)
F) Valuable at the beginning of an interview - ANS B, D, & F
What are the DISADVANTAGES of OPEN-ENDED response questions?
, A) High cost of administering
B) Particularly beneficial in exploratory research
C) The possibility that interviewer bias will influence the answer
D) Identify which words & phrases people spontaneously use
E) Must attempt to "interpret" some answers (bad typing or handwriting)
F) Valuable at the beginning of an interview
G) Bias introduced by articulating longer answers - ANS A, C, E, & G
"In the space below, tell us about an incident in which you felt a strong sense of nostalgia" is
referred to as a(n) _____ (open-ended/fixed-alternative) question. - ANS Open-ended
What are the ADVANTAGES of FIXED-ALTERNATIVE response questions?
A) Require less interviewer skill
B) Researcher may be unaware of all potential responses
C) Take less time to answer
D) Are easier for the respondent to answer
E) Provides comparability of answers
F) Tendency of respondents to choose more prestigious alternative - ANS A, C, D, & E
What are the DISADVANTAGES of FIXED-ALTERNATIVE response questions?
A) Require less interviewer skill
B) Researcher may be unaware of all potential responses
C) Take less time to answer
D) Are easier for the respondent to answer
E) Provides comparability of answers
F) Tendency of respondents to choose more prestigious alternative - ANS B&F
Which of the following are types of fixed-alternative questions? (Select all that apply)
A) Simple-dichotomy
B) Multiple-choice
C) Frequency-determination
D) Checklist
E) Scale - ANS A-E
What is another name for "simple-dichotomy" questions? - ANS Dichotomous-alternative
The _____ question requires the respondent to choose one of two alternatives. (ie: yes or no)
A) Simple-dichotomy
B) Multiple-choice
C) Frequency-determination
D) Checklist
E) Scale - ANS A) Simple-dichotomy
What is another name for "multiple-choice" questions? - ANS Determinant-choice
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