MGT 6311 Final Exam Questions with 100% Correct Answers
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Course
MGT 6311
Institution
MGT 6311
MGT 6311 Final Exam Questions with 100% Correct Answers
.___ hours of video are uploaded every minute on YouTube - ANSWER-300
._____% of videos on Facebook are watched without sound - ANSWER-85%
.__% of social media time takes place on mobile devices - ANSWER-80%
.% online adults that u...
MGT 6311 Final Exam Questions with 100% Correct
Answers
.___ hours of video are uploaded every minute on YouTube - ANSWER-300
._____% of videos on Facebook are watched without sound - ANSWER-85%
.__% of social media time takes place on mobile devices - ANSWER-80%
.% online adults that use email, % use it every day - ANSWER-92%, 61%
.3 media types - ANSWER-owned, earned, paid
.A/B test is also known as a - ANSWER-split test
.A/B Testing - ANSWER-This is the process of comparing two variations of a single variable to determine which
performs best in order to help improve marketing efforts
.Ad server - ANSWER-The technology that places ads on websites.
.Ad types - ANSWER-the kinds of ads you can create on social media (ie geofilters on snapchat, twitter cards)
.Ads Manager - ANSWER-facebook's tool for creating, running, and analyzing social ads
.Advantages of onsite video (6) - ANSWER-Make website stickier, capture attention, create buzz, disseminate
info more clearly, make a human connection, entice purchase
, .Analytics Questions (3) - ANSWER--What has happened, what have users/consumers done?
-Why have actions been taken?
-What should be done next to optimize marketing efforts?
.Average attention span of an adult online - ANSWER-8 seconds
.B2B Most important social media platforms (5, from most to least) - ANSWER-Facebook, LinkedIn, Instagram,
YouTube, Twitter
.B2C Most important social media platforms (5, from most to least) - ANSWER-Facebook, Instagram, YouTube,
LinkedIn, Twitter
.Behavior questions - ANSWER-Are there user patterns forming? How can user behaviors be altered to achieve
your site goals?
.Benefirts of social media marketing (8) - ANSWER-two way communication/outreach, ads and awareness, sales
and lead generation, insights and research, community management, support/customer service, reputation
management, SEO
.Best days of the week to send emails - ANSWER-tuesday through thursday
.Buildout of mobile app considerations (2) - ANSWER-OS & data, UX
.Business goals for using online video (5) - ANSWER-- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
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