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isds 3100 exam 2 quizzes and sample questions and answers
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isds 3100 exam 2 quizzes and samplequestions and answers
We studied that 'Value in a network is proportional to the number of connected nodes.'
What do we refer to with the term 'node'? - Answers -any connected entity
What is the name of the process by which a network becomes more valuable as its size
increases? - Answers -network effect
Describe an example of a sustaining and disruptive technology. - Answers -Sustaining-
incremental changes in microprocessor performance (Intel).
Disruptive- Netflix mail order and subsequent streaming service disrupted the video
rental market.
While with the term Internet we identify a plethora of concepts, from a technical
perspective it is well defined. Which of the following definitions is correct? - Answers -
the Internet is a "network of networks," an infrastructure upon which services, like the
World Wide Web, are delivered (i am almost certain this is the correct one)
Describe the business model canvas and provide a brief description of its main building
blocks. - Answers -The business model canvas is a strategic management template
designed to develop new business models and document existing models.
1. customer segments - the consumers you are creating value for, typically divided into
similar interested
2. value proposition - the products or services that are creating value to consumers
3. channels - ways your customers come in contact with your business and become part
of your sale cycle
4. customer relationships - how you interact with customers
5. revenue streams - ways the value proposition is converted to financial gain
6. key resources - assets at the center of it all, needed to achieve the value proposition
7. key activities - actions preformed to achieve the value proposition for your customers
8. key partnerships - external people possibly needed to preform key activities and
deliver value to the consumer
9. cost structure - the monetary cost of operating as a business
What is the revenue model of Facebook? - Answers -advertisement support
The IS planning process typically happens in five phases. Which phase consists of
defining the organization's mission, future direction, performance targets, and strategy?
- Answers -Strategic Business Planning
, The IS planning process typically happens in five phases. Which phase consists of
evaluating the available resources and whether these resources are currently fulfilling
the needs of the organization? - Answers -Information Systems Assessment
In which of the following cases will a market most likely tip?
a. high demand for variety and weak network effect
b. high demand for variety and strong network effect
c. low demand for variety and strong network effect
d. low demand for variety and weak network effect - Answers -c. low demand for variety
and strong network effect
____ describes the dynamic by which users of a network are incentivized to "spread the
word" and convince others to join the network.
a. Evangelist effect
b. Positive feedback
c. virtual networking
d. winner-take-all - Answers -a. Evangelist effect
We defined platforms as two-sided networks. Which are the members of the two sides?
a. users and devices
b. buyers and sellers
c. users and developers
d. buyers and devices - Answers -c. users and developers
When building a marketplace one of the most difficult tasks is to solve the 'chicken-or-
the-egg' problem? Which of the following best describes it?
a. one side of the network requires a subsidy whereas the other needs to pay to join the
network
b. each side of the network waits for the other one to grow before joining the network
c. users will join the network only when the number of developers surpasses critical
mass
d. the user base needs to grow past the critical mass to manifest value - Answers -b.
each side of the network waits for the other one to grow before joining the network
Which of the following is NOT a characteristic of information goods?
a. they are experience goods
b. they have negligible distribution costs
c. they are consumed by use
d. they have no natural capacity limits - Answers -c. they are consumed by use
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