Exam (elaborations)
HOOTSUITE SOCIAL MARKETING CERTIFICATION
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HOOTSUITE SOCIAL MARKETING CERTIFICATION
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HOOTSUITE SOCIAL MARKETING CERTIFICATIONWhen drafting the bio section of a social profile, keep in mind that only the first
____________ will appear to customers in search engine results, so be sure to convey
the most important information first. - Answers- 140 characters
Private Twitter Lists are a great way to _________. - Answers- Keep up with
competitors' content without publicly following them
On your Facebook Page, which feature would you use you want to provide your
followers with the ability to Shop Now, Sign Up, or Contact Us. - Answers- Call-to-
Action Button
Instagram allows you to include clickable links in the following area(s): - Answers-
Website field
Instagram doesn't offer many options for formatting your bio within the app, but there is
a workaround for adding line breaks to your bio description to make it easier to read.
Which of the following best describes this workaround? - Answers- Draft your bio using
the notes app on your device, then paste your formatted copy into the bio field
When optimizing your YouTube page, use_______________________ for grouping
together relevant videos so viewers progress naturally from video to video, thus
generating more views through their session. - Answers- Playlists
Social media objectives should: - Answers- Adhere to the S.M.A.R.T. framework
(Specific, Measurable, Achievable, Resourced, Time-bound).
When pitching your budget to decision makers, focus on conveying two things; first,
demonstrate ROI from the current year, and second: - Answers- Showcase the value of
the initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories: - Answers- Paid, Owned, Earned
_______________ have become increasingly important because of the decline of
organic views AND because of the overall increase in the volume of content being
published on social channels. - Answers- Paid tactics
True or False: Brand voice/persona should be developed after your social strategy has
been implemented for 6 months to see what kind of voice/persona occurs naturally. -
Answers- False
What element of a Crisis Management Plan defines the process that should unfold once
an issue or crisis is identified?
, Hint: it also includes information about team members who should be engaged, when to
pause publishing activities, and who decides when a crisis is over and normal social
media operations can resume? - Answers- Decision tree
Brand Advocacy programs should contain 4 components: Program goals, criteria for
selection, a plan for onboarding, and finally, ____________. - Answers- Plan for
continued engagement
Engagement can be categorized into four distinct types: (1) discussions around shared
content, (2) customer support queries, (3) addressing positive and negative sentiment,
and (4) proactive engagement.
To grow your community on Twitter, we suggest that you: - Answers- Participate in
conversations related to your industry and follow people whose interests align with what
your community offers.
_______________ work best for communities that include seasoned practitioners and
professionals who are willing and able to share their expertise. - Answers- LinkedIn
Groups
You should use the 3 R's, Relevance, Reach, and Resonance to help you evaluate
advocacy candidates. Resonance refers to ________________. - Answers- The level
of engagement they have with their audience
Shared content can be categorized into two main categories: curated, which is content
gathered from trusted sources relevant to your industry, and ________________, which
is content produced within your organization including items like blog articles, white
papers, infographics, guides, and visuals. - Answers- Created
When creating content for YouTube, keep your videos shareable, accessible, and
discoverable by using: - Answers- High quality thumbnails, well written titles and
descriptions, and relevant metatags
When running an employee advocacy program, eventually you'll need to pull data to
demonstrate the program's effectiveness. Which of the following is not a common metric
that program managers will look at? - Answers- % decrease in cost per click and cost
per impression
When planning out your YouTube publishing schedule, stick to
___________________________, as well as a predictable publishing schedule so your
subscribers know when to look forward to your next video and what to expect. -
Answers- A consistent length and production quality
If you want to run a paid advertisement that appears across a wide variety of websites,
videos, and mobile apps, your best choice is: - Answers- Google Ads Experience
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