Exam (elaborations)
HOOTSUITE SOCIAL MARKETING CERTIFICATION
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HOOTSUITE SOCIAL MARKETING CERTIFICATION
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HOOTSUITE SOCIAL MARKETING CERTIFICATIONOnce you've onboarded a participant into the brand advocacy program, focus on
keeping and growing their commitment and cultivating enthusiasm. At the start, check in
periodically to make sure your new advocate is engaged and committed. ______ check
ins are a good rhythm - Answers- 30, 60, and 90 days
Brand voice/persona should be developed after your social strategy has been
implemented for 6 months to see what kind of voice/persona occurs naturally -
Answers- false
A benefit of using google ads experience is the ____ option, which automatically
manages an ad after initial set-up by determining the most relevant targeting options -
Answers- smart campaign
When planning out your youtube publishing schedule, stick to ____ _____, as well as a
predictable publishing schedule so your subscribers know when to look forward to your
next video and what to expect - Answers- a consistent length and production quality
When running a paid ad on facebook, which of the following is not a placement option -
Answers- facbook gropus
When buying an ad for Instagram or facebook, begin by selecting the _____ that most
closely matches your business needs - Answers- 'objective'
To ensure your brand is being represented in the best light on Instagram, and to
discover content from your customers, you should keep an eye on _____ - Answers-
photos in which your organization has been tagged
Instagram allows you to include clickable links in the following area(s) - Answers-
website field
To place a video ad over youtube videos, which option would you choose - Answers- a
video campaign through google ad expereince
You have just uploaded a 4 minute video clip into your IGTV Channel. You've added
hashtags in the description to support discoverability. What's another tactic you could
have used to surface this video to your followers - Answers- enable automatic
publishing of a 60-second preview of the video in your feed
When optimizing your social media profiles, be sure to provide a consistent business
description across all channels. Brainstorm a handful of essential and ____ keywords
that describe your company and incorporate them into the copy of your about sections -
Answers- seo-friendly
, Which of these is not a part of a social media strategy - Answers- prospecting strategy
for sales leads
Research shows that most facebook users are mobile, and engagement declines
dramatically with longer posts. A rule of thumb you should aim to write posts that are
around - Answers- 50-60 characters
When you've been successful in building a community that is well- acquainted with your
brand and products it can become self-monitoring. This means when a question arises -
Answers- community members may pipe in with an answer, thereby reducing the
resources you dedicate to customer support
When it comes to building community, which of the following is not a form of
engagement - Answers- geo-targeted posts and tweets
If you are creating an Instagram story, with the purpose of gathering audience insights,
which would be the bet feature to use? - Answers- a question sticker or poll
Partnerships with complementary business whose audience shares values with yours
are - Answers- a powerful way to grow your community
Which of the following would best be used to make your Instagram story more
discoverable - Answers- adding a location adn hashtags
Brand advocacy programs should contain 4 components: program goals, criteria for
selection, a plan for onboarding, and finally - Answers- a plan for continued
engagement
Let's say you're evaluating a customer of your organization as a potential brand
advocate. In addition to the three r's, whats another criteria you could use to determine
whether this person would represent your organization well? - Answers- brand affinity
Shared content can be categorized into two main categories: curated, which is content
gathered from trusted sources relevant to your industry, and ___, which is content
produced within your organization including items like blog articles, white papers,
inforgraphics, guides and visuals - Answers- created
When taking photos for your social channels you can add depth by using roads,
buildings, or bridges to create a pathway that leads the viewer's eye to a single spot.
This is best described as - Answers- leading lines
You are taking photos for Instagram, using your phone's camera, and lighting conditions
are not optional. What is the best way to compensate for this, before taking your photo -
Answers- tap on your subject and adjust the exposure slider onscreen
Individual Instagram stories have a limit of 15 seconds for video content. However,using
Instagram's segments tool, you can record a longer video. The segments tool then
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