Exam (elaborations)
HOOTSUITE PLATFORM CERTIFICATION QUESTIONS AND ANSWERS
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HOOTSUITE PLATFORM CERTIFICATION QUESTIONS AND ANSWERS
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HOOTSUITE PLATFORM CERTIFICATION QUESTIONSAND ANSWERS
Which of the following is not a feature of Hootsuite? - Answers- The ability to fully
automate your social media marketing activities (i.e., theAutopilot feature)
What's the difference between a stream and a tab? - Answers- Streams display content
from your social media networks, and tabs house a collection of streams.
Where in the dashboard would you primarily view and engage with your audience and
the social media content published by others? - Answers- Tabs and streams
Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions
of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets
searched for, rather than the individual words in the phrase? - Answers- Quotation
marks around the phrase
What best describes the benefit of engaging with your audience using Hootsuite, as
compared to engaging natively from specific social networks? - Answers- Hootsuite lets
you monitor and engage with all your social networks in one place, decreasing the risk
of missing an important engagement opportunity.
Which Hootsuite feature would you use to draft and schedule a message with two
images to Twitter, and Facebook? - Answers- Composer
You want to drive traffic to a new landing page for a campaign, and want a web address
that's short, easy to remember, trackable, and reflective of your brand. Hootsuite
supports you with: - Answers- Vanity URLs
Conversations on Twitter move fast and it's easy to miss the opportunity to engage with
an important influencer or prospect. _____________ are a great way to group together
similar people and topics in Twitter so you can focus on activity within a group without
distractions. - Answers- Twitter lists
Let's say that you want to put paid advertising dollars behind any post you've published
that contains the word "excellent", has an image, and received over 500 Likes. What
feature in Hootsuite's Promote tool would you use to accomplish this? - Answers-
Automation triggers
When saving messages as drafts, it's important to remember that your draft will not go
live unless _______. - Answers- You have scheduled it or clicked Publish
Which of the following is a reason why you would want to add a moderate stream for
YouTube in your Hootsuite dashboard? - Answers- To vet incoming comments on your
channel or specific videos by approving or deleting them
, When using Hootsuite's Bulk Composer, all messages must be scheduled at least
_______ ahead of when you plan to import the CSV file into Hootsuite. - Answers- 10
minutes
You can publish single-image Instagram posts directly from the Hootsuite dashboard If
you have set-up your Instagram account as a ______________ . - Answers- Instagram
Business Account (Direct Publishing)
YouTube is a great source for curating interesting content for your audience. Hootsuite
helps with its built in YouTube ____________. This lets you discover new videos based
on keywords or key phrases. - Answers-
See the visual below. Why is the action being taken here important? - Answers-
Which description below best describes the action you would undertake in this dialog
box? - Answers-
Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows
Hootsuite to send _____________ that notify you when scheduled Instagram posts are
ready to be published. - Answers- Push notifications
To manage comments and replies for all of your YouTube channel's videos (in
Hootsuite), simply add a ________________ stream. - Answers- Published comments
When using the Hootsuite Planner feature, the fastest way to compose a new message
is to: - Answers- Click on a time slot and choose new post/new pin
Hootsuite's mobile app lets you see all the posts you've scheduled and adjust publishing
times to fine tune how you're targeting your audience. You can access this functionality
in the ___________ area of the app. - Answers- Publisher
Let's say you have saved 10 different messages as drafts for a holiday campaign. You
now need to schedule these drafts to publish, taking into account other messages that
might already be scheduled. Which tool would be most effective for this task? -
Answers- Use the Hootsuite Planner to drag and drop the drafts into the most
appropriate time slots.
There are several ways you can schedule new messages in Hootsuite. Which of the
following doesn't belong? - Answers- From the drop down menu in a search stream
Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in
optimizing your posts? - Answers-
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