Exam (elaborations)
WGU D373 PRE-TEST STUDY QUESTIONS AND ANSWERS
- Course
- Institution
WGU D373 PRE-TEST STUDY QUESTIONS AND ANSWERS...
[Show more]
Content preview
What is the foundational step toward developing a relationship? - ANSWERselecting a value proposition
What does an effective early goal in the B2B buying process involve? -
ANSWER Lead generation
Which of the following steps in the consumer buying process involves reading
online product reviews? - ANSWER Information search
A customer has reduced his choices of skateboards to two brands. What stage is
the customer at in the customer-buying process? - ANSWER Alternative
evaluation
A high school student will be graduating soon and wants to look his best. He
makes an appointment to get a haircut and styling from an upscale salon.
Which benefit is this driving? - ANSWER Psychological
A coffee store franchise opens a new store and distributes cards to homeowners
based on the zip code in which the franchise is located. The cards announce the
grand opening and include a coupon for a free cup of coffee. - ANSWER
Market segmentation
A charity for local and national children's hospitals conducts market research
about what influences donors to give to other organizations focused on charity
work for children.
, What type of marketing segment does the main purpose of this research fall
into? - ANSWER psychographic
According to the Ansoff Matrix, what is the most risky growth strategy for a
company? - ANSWER Diversification
31.
In the Ansoff Matrix, what type of growth strategy is depicted if a company
comes up with a new product for a new market? - ANSWER Product
diversification
What does the creation of a minimum viable product entail? - ANSWER
Creation of a product that identifies the basic need of the consumers
Which methodology satisfies the basic needs of the customers with the view of
developing a more useful final version based on user feedback? - ANSWER
Minimum viable product
What type of research methods are focus groups, personal interviews, and
shopper interception? - ANSWER Offline
After a product has been launched, a company may want to know what the
general public thinks about its new product.
What type of research method would the company undertake? - ANSWER
Social sentiment
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Boostertips. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80467 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
