NRF Certification Test With Complete
Latest Solutions.
brick-and-mortar - ✔✔✔-the presence of a physical storefront and face-to-face customer
experiences
closeout stores - ✔✔✔-off-price stores that offer an assortment of brand-name merchandise at
a significant discount off the manufacturer's price
commercial cue - ✔✔✔-advertising message that impacts purchase decisions
comparison shopper - ✔✔✔-the customer who spends time searching for the best price or
deal on the item she is looking to purchase
convenience stores - ✔✔✔-these stores aim at providing their customers a convenient
shopping experience. the general merchandise stores are easily accessible, small in size, with
quick shopping and easy checkout
corporate chain - ✔✔✔-a company that operates multiple stores under common ownership,
and usually has centralized decision-making
demographics - ✔✔✔-quantifiable information about a customer such as household size,
income, education, occupation, and place of residence
department stores - ✔✔✔-these stores offer good service and a broad variety and assortment
of products of mid-to-high quality
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direct selling - ✔✔✔-salespeople contact customers directly in a convenient location, often at a
customer's home; demonstrate product benefits; take orders; and deliver the products or
perform the services
discount selling - ✔✔✔-these retailers offer a broad variety of merchandise, limited service,
and low prices
distribution channel - ✔✔✔-the chain of businesses through which a good or service passes
until it reaches the end customer
diverse shopper - ✔✔✔-this buyer is hard to predict or to understand. he shops in many
different places and is not obviously influenced by any one retail element
e-commerce - ✔✔✔-buying and selling through the internet via an electronic device
follower - ✔✔✔-this customer usually waits to see what the latest trend will be, and is reluctant
to try new products until friends have done so and reported on them
franchises - ✔✔✔-the license granted to another party to market a company's goods or
services in a particular territory
gross domestic product (gdp) - ✔✔✔-the monetary value of all the finished goods and services
produced within a country annually
impulse buyer - ✔✔✔-the person who makes quick purchase decisions
independent establishment - ✔✔✔-typically single store or a small, regional chain
NRF CERTIFICATION Page 2
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