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PR 272-Exam #2 for NAU- Questions & Answers $11.99   Add to cart

Exam (elaborations)

PR 272-Exam #2 for NAU- Questions & Answers

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  • NAU
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  • NAU

PR 272-Exam #2 for NAU- Questions & Answers

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  • November 12, 2024
  • 11
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • NAU
  • NAU
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PR 272-Exam #2 for NAU- Questions & Answers

What are the tactics to reach customers? Correct Ans-Product-oriented news, special events,
open houses/tours, responses to customer contacts, mobile marketing, advertising




What are the tactics to reach community groups? Correct Ans-Volunteering,
donations/sponsorships, cause marketing/branding, speeches, face-to-face meetings




What are the tactics to reach voters? Correct Ans-Town hall meetings, event meet-and-
greets, direct mail, phone calls, signs/bumper stickers, speeches, websites, social media,
email/texts, news stories, advertising




What are the tactics to reach businesses? Correct Ans-Extranets, trade magazines, business
magazines




What are the tactics to reach news media? Correct Ans-Online media rooms/newsrooms
(backgrounder, fact sheet, etc.), news releases/video news releases (VNRs), news conferences,
story pitches, interviews, search engine optimization (SEO)




What are the 6 key steps to implementing public relations tactics? Correct Ans-1) Delegation

2) Deadlines

3) Quality control

4) Communication with the PR team

, 5) Communication with clients and supervisors

6) Constant evaluation

-Are the tactics professional?/Are they working?




What was Aristotle's IDEA process? Correct Ans-1) Invent the idea (discover the right
message)

2) Arrange the idea (organize the message)

3) Express the idea (best words & images)

4) Deliver the idea (best media channel)




critical thinking Correct Ans-A goal-oriented, objective, comprehensive, systematic mental
exploration of a subject; 5 W's=

Who? (audience)

What? (subject/problem)

When? (timeframe/measurement)

Where? (media channel)

Why? (benefits)




creative thinking Correct Ans-The generation of unique & compelling ideas

EX: intuition, imagination, innovation, meaningful, values, feelings, etc.




What is the 5 step process of creative thinking? Correct Ans-1) Gather (information)

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