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PR 272-Exam #2 for NAU- Questions & Answers
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PR 272-Exam #2 for NAU- Questions & Answers
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PR 272-Exam #2 for NAU- Questions & AnswersWhat are the tactics to reach customers? Correct Ans-Product-oriented news, special events,
open houses/tours, responses to customer contacts, mobile marketing, advertising
What are the tactics to reach community groups? Correct Ans-Volunteering,
donations/sponsorships, cause marketing/branding, speeches, face-to-face meetings
What are the tactics to reach voters? Correct Ans-Town hall meetings, event meet-and-
greets, direct mail, phone calls, signs/bumper stickers, speeches, websites, social media,
email/texts, news stories, advertising
What are the tactics to reach businesses? Correct Ans-Extranets, trade magazines, business
magazines
What are the tactics to reach news media? Correct Ans-Online media rooms/newsrooms
(backgrounder, fact sheet, etc.), news releases/video news releases (VNRs), news conferences,
story pitches, interviews, search engine optimization (SEO)
What are the 6 key steps to implementing public relations tactics? Correct Ans-1) Delegation
2) Deadlines
3) Quality control
4) Communication with the PR team
, 5) Communication with clients and supervisors
6) Constant evaluation
-Are the tactics professional?/Are they working?
What was Aristotle's IDEA process? Correct Ans-1) Invent the idea (discover the right
message)
2) Arrange the idea (organize the message)
3) Express the idea (best words & images)
4) Deliver the idea (best media channel)
critical thinking Correct Ans-A goal-oriented, objective, comprehensive, systematic mental
exploration of a subject; 5 W's=
Who? (audience)
What? (subject/problem)
When? (timeframe/measurement)
Where? (media channel)
Why? (benefits)
creative thinking Correct Ans-The generation of unique & compelling ideas
EX: intuition, imagination, innovation, meaningful, values, feelings, etc.
What is the 5 step process of creative thinking? Correct Ans-1) Gather (information)
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