Walmart was the first company in history to record what amount of sales - answer$256
billion, ¼ trillion
What 2 forces that appeared in the 1990s did Walmart take advantage of - answer rise
of information technology and explosion of world economy (globalization of economy)
What business type now dominates the world economy - answer Global retailers
Who was Sam Walton - answer Original founder of Walmart
How many customers, on average, go into the 3400 Walmart stores in the United States
each week - answer100 million
Why is the barcode so valuable to Walmart - answer Tells sales price and selling history
of every product in the store
What is Pull-production - answer Retailers decide what is being sold and tell the
manufacturers what and when to produce items
How does Walmart negotiate pricing with its manufacturers and how has that changed
the economic status quo in America - answerThey bring multiple manufacturers to their
headquarters and tell them the price they are willing to pay, letting the manufacturers
fight for the business. This has reversed the relationship between retailers and
manufacturers with retailers calling the shots.
What did Walmart do to Rubbermaid when Rubbermaid asked for a price increase on
products and what was the impact of that action for Rubbermaid - answerThey refused
to accept the price change and Rubbermaid went into a tailspin from the loss of shelf
presence in Walmart stores
What is the Opening Price Point - answerMarketing device that gives the rock bottom
price of a product that Walmart showcases to draw customers into the store
What is the average margin of profit on products from Asia - answer60-70%
Why does Walmart put pressure on American suppliers to move production to China -
answerSo that manufacturers will meet their demand for Opening Price Point prices
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