Exam (elaborations)
Walmart Sponsored Search Questions and Answers Graded A+
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Walmart Sponsored Search
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Walmart Sponsored SearchWhat are the elements of a high-quality item page? - answer At least five photos.
Keywords mentioned in the key features.
A bulleted list of three to 10 of the item's most important benefits and features.
Awareness - answer Goals: Tell your brand story; reach a wide audience, including
potential new customers; help build trust and confidence in your brand
Metrics: Search page impressions, browse page impressions, category page
impressions, new-to-brand sales
Consideration - answer Goals: Reach customers in a shopping mindset, encourage
them to consider you as they research your competitors
Metrics: Clicks, click-through rate, item page visits
Conversion - answer Goal: Engage with high-intent customers ready to buy
Metrics: Sales, ROAS, new-to-brand sales
Which factors determine whether a Sponsored Search ad will be served to a customer?
- answer The advertised item's historical performance at Walmart
Item attributes such as brand, color and size
The customer's engagement with the item
True or false: Walmart's platform determines which Sponsored Search ads to serve
based on relevance, bid amount, customer intent and other important factors. -
answerTrue
What factors into displaying results for Sponsored Search? - answerHistorical
performance
Item description (brand, color, size, etc.)
Keywords
What are some things a seller can do to win the Buy Box? - answerOffer a competitive
price point
Ensure your product is consistently in stock
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