AIPMM - CPM PRACTICE EXAM Study
Guide.
Intangibility
inseparability
variability
perishability - answerNature and characteristic of a service
Product
Price
Promotion
Place - answerWhat are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of...
perishability - answer✔Nature and characteristic of a service
Product
Price
Promotion
Place - answer✔What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - answer✔What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline - answer✔Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles - answer✔Owns strategy
Market expert
Business case dev expert
Presents needs
Product Marketing Manager roles - answer✔Market strategy
Marketing expert
Supports sales
Guides marketing program
Themes
Golden Features
Timed Releases - answer✔What are the 3 types of organizing roadmaps?
Styles
Fad
Fashion - answer✔What are the 3 special lifecyles?
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